It’s quite impossible to predict exactly how the digital marketing environment will evolve year after year. If you’re a starting digital marketer or a seasoned pro, you’ve probably on the hunt for the latest trends in digital marketing one way or another.
Being on top of the newest digital marketing trends is essential for people looking to make a career out of this field of work. Each digital marketer must spend time and attention studying and staying up-to-date as the speed of change quickens.
Knowing how algorithms operate and new updates or additions offers you an advantage over your competitors and allows you to maximize brand presence for your business that will eventually lead to higher revenue.
As we are soon leaving 2021, digital marketing enthusiasts all around the world have begun to explore and hunt for the most recent trends.
Keeping up with trends is critical since we know that what works today may not follow the same pattern in a year or two. As we approach a new decade and technology continues to evolve at a breakneck pace, we’d like to highlight the digital marketing trends we’re looking forward to seeing more of in 2022.
1. AI in Marketing
This is by far the most important digital marketing trend we will see so far in 2022. The market has been screaming about how Artificial Intelligence (AI) would eventually take over every area of your life. We don’t know it, but the transformation has already started. Sixty percent of respondents have used an AI chatbot to answer questions across various applications and websites.
The majority of the information we consume on social media sites has been fine-tuned by artificial intelligence (AI) to keep us interested for longer! This technology is so incredible that it is expected to be a $190 billion business by 2025, and digital marketers have a fantastic chance to take advantage of it.
AI is a sophisticated system that learns by analyzing large amounts of data on a particular area or subject and identifying the most effective patterns. The AI’s learning capabilities enable programmers to make effective changes in results by allowing the AI to utilize the methods it has discovered to be the most successful.
There are many instances of AI doing previously unimaginable tasks, a brilliant example can be the content authoring for JP Morgan and Chase which tremendously helped the organization boost its customer engagement. The program enabled them to have Natural Language Processing in Equity Investment, Anomaly Detection Against Fraud, Natural Language Processing or NLP for Virtual Assistants, Utilizing News, Client Intelligence and Predictive Analytics for Smart Document Intelligent Pricing. On top of it all, the organization partnered with Persado, a New York-based AI company to automate their copywriting which resulted into a great impact in customer related queries that resonated more with its consumers.
AI can do various tasks and operate as an extension for any digital marketer who understands how to use it. It is economical, accurate, and very effective. With so many large businesses embracing these technologies, every team should have a strategy to integrate AI into their toolkit.
2. Personalization
To get an advantage over the competition, you must concentrate on tailor fitting everything you do to each customer. Personalization is the next substantial hit, and it’ll soon become the norm.
According to the study,
- Sixty-three percent of customers are irritated by companies’ constant broadcasting of generic promotional messages.
- Customers are more willing to conduct business with a firm that provides customized experiences, according to 80 percent of respondents.
- Consumers say personalization appeals to them in 90% of cases.
Amazon and Netflix are the most outstanding examples of the power of customization since they provide personalized movie recommendations for each customer which resulted more satisfaction in terms of user engagement. This personalized adaptability allows each subscriber to expand their interest over time that enables the platform to offer millions of products that drives more revenue for the company.
In the Philippines, other organizations that are implementing market personalization are Lazada, Spotify, Shoppee, Grab, Youtube, Nike and Coca Cola to name a few.
3. Virtual Assistant
Artificial intelligence (AI) and virtual assistants (VAs) are becoming more popular together and they are here to stay. By 2022, it’s expected that the industry for voice search shopping would be worth $40 billion, with 18 percent of consumer expenditure going to voice assistants.
It’s likely that your company currently employs a virtual assistant to automate client demands through apps such as effectively managing consumer queries on Facebook pages, email marketing, and other internet platforms. Virtual assistants, often known as “chatbots,” provide a slew of advantages, including:
- Chatbots improve consumer interactions by making them more customized and engaging.
- Consumer queries may be answered by chatbots without the need for human involvement.
- The chatbot’s AI gives it a unique personality, which makes the consumer experience more engaging.
- Chatbots saves capital expenditure versus hiring a human CSR.
- Chatbots are adaptable and can be applicable in various industries
- Chatbots can work 24 hours a day including weekends and holidays.
4. Unique Contents
With millions of contents produced every day, having a solely unique content will help you stay afloat with your demographic. There are four things you should consider in order to stand out in a flock of contents online. Public Relations, Brand Communication, Marketing Strategy and SEO should work together achieving consistent contents to maximize your brand’s online presence. Your company’s exposure, reputation, and influence will all benefit by harmonizing these four crucial areas. What are the advantages and disadvantages of this approach?
As what we say in XS, the world wide web is a one big mall, websites are the stores, social media channels are the store front, social media contents are the shop windows and the mall goers are the consumers. Given that metaphor, always be creative as to how you will attract your target audience in order for them to check you out, buy your product and make them come back.
Once you’ve established a strong foundation of authority and a loyal clientele on your chosen niche, you can add the PR aspect to build credibility by having people reference your high-quality product and might give good company reviews that will snowball into an organic flow of visibility to your target demographic. Finally, always check to see whether people are connecting to your produced material under your demographic for proper data analysis that will give you ideas on your next marketing campaign.
5. Testing with Google Optimization
To improve exchange rates and the user experience, Google Optimize offers a free A/B testing tool that can be used by both advertisers and developers alike. With this tool, you can test and make changes to your website’s design elements, including headers, fonts, and colors, in a live environment. Without putting your development staff to work, you may rapidly evaluate a marketing concept and receive results in weeks. This technique of making data-driven choices will improve the stability of your digital assets.
Wrap up
We can’t expect things to stay the same after a worldwide pandemic. Marketers, on the other hand, have repeatedly shown their flexibility to adapt to significant changes.
As a marketer, you must keep up with the changing needs of your customers and discover new methods to keep up with consumer needs. Keep an eye on these developments, so you’re ready for anything that comes your way.
If you’re searching for a method to stand out in the field of digital marketing. You have to:
- Know your brand DNA front and back
- Have an outlined goal
- Develop excellent creativity
- Practice adaptive resiliency
- Learn various platforms and its functions
- Be on the lookout for tools and technology to back up your efforts
Practicing and knowing of these will immensely be helpful for you to develop incredible results in the long run.
