Get to know your market and where they at
Utilizing several channels to connect with consumers is known as multichannel marketing or cross channel marketing. It allows consumer’s complete engagements on the specific medium of their choice. By using many different channels for promotion such as social media, email marketing, native advertising, direct mail, SEO and other variety of methods that are in the digital spectrum, your brand’s potential to reach its target visibility will increase in a single milestone.
You may reach a larger audience with the same campaign if you use Multichannel Platforms.
Now we are going to look at different channel platforms, its function and its reach
Uses of Social Media Sites
Capture them in 280 characters or less.
Twitter makes it possible to communicate instantly with a large audience. Advertisers may post brief messages and hyperlinks to other websites, blogs, and pictures. Advertisers will be able to reply in public, which will encourage them to converse and participate into an active discussion. It is also possible to increase traffic to Advertiser’s websites by giving out ad links and promoting it. In addition, Advertisers have the option of retweeting something that has caught people’s attention.
Twitter lets Advertisers connect with others by creating a network of people that they wish to follow. Advertisers may share information, replying to questions, and forming connections in this forum.
Examples:
Netflix: The Magic Barb ball
The Magic Barb-Ball. pic.twitter.com/FEE5P2G8uO
— Stranger Things (@Stranger_Things) September 7, 2016
Angkas: Hala epal ako dapat una magpopost eh
MMDA:
The O.G. Social Media Platform. Your Momma, your Pop, uncle, former highschool teacher, first grade crush are probably using it.
In addition to their business name, location, and phone number, advertisers provide a short description of their products and services on their Facebook profiles. Other aspects of a company’s life, such as employees, history and brand story, are frequently discussed by advertisers to pique the attention of other Facebook users. An advertiser may send and receive messages from current and prospective consumers by using the platform. However, it would be best if you refrain from using Facebook to make a lot of noise about your company’s product and services. The more helpful or engaging your business information is to others, the more success you’ll have by sharing it. It improves brand reputation and helps advertisers’ business by fostering long-term connections with other website visitors and customers.
Examples:
Humans of New York:
PureGold:
Curated feeds. Influencers. Visual eye candies.
With an estimated 1.386 billion users and ranking 4th in the most used social media platform in the world, Instagram is one of the most popular social media networks especially in the young adults demographic. Instagram continues releasing new tools to help advertisers thrive on the photo-sharing social media site, from collecting data to selling products.
It’s never too late to join Instagram and start making money with it. Using the appropriate marketing approach, advertisers use Instagram to promote their goods and services while building their brand, and improving sales. For this reason, advertisers use Instagram to promote products with eye-catching visuals and well curated feed. For this platform, it’s not enough to use generic pictures. We suggest you take interesting pictures, edit them, and put in the effort to ensure that your Instagram grid is unified.
Examples:
Tiffany & Co.:
Go Pro:
Nike:
Tiktok
The next generation’s platform.
A platform which started as a short video lipsync app that has the potential to turn its users into a viral sensation. The rise of Tiktok in 2021 and 2021 was rationally sensationalized with gen Zs as its primary market during the beginning of the pandemic. Since the world closed up, the only way to communicate and connect to the outside world is via social media, hence the rise of tiktok where creativity lies in short yet quirky video formats. Consequently, Tiktok became one of the hottest social media platforms and it became somewhat a resource for entertainment, lifestyle and knowledge. This opportunity led to brands exploring the world of this new market and turned them into loyal consumers.
Examples:
Guess: #InmyDenim
Lysol: #disinfecttoprotect
Head&Shoulders: #itchnotyou
Search Engine Optimization
Top listings. High search rankings.
SEO can assist advertisers in directing visitors to their own site. By doing this, the Advertiser’s website will stand out from the crowd and can be searched easily by customers. Advertiser sites gain visibility via SEO, which in turn helps drive traffic and conversion. An additional benefit of SEO is to assist advertising brands in becoming more authoritative in their specific industry. Increasing the visibility of advertising websites in search engines and on the internet helps build trust in advertiser brands. The use of SEO for online marketing should always be included in every advertiser’s digital strategy.
Benefits of Multichannel Marketing for brands
Increase in Brand Awareness
Having multiple online presence tailor fitted with each platform gives your brand an opportunity to engage your current and potential consumers to patronize your products. Not only that it gives the consumers the option to leverage each brand’s identity, it enables them to have a substantial connection directly with your brand. It helps drive revenue and at the same time builds credibility. It strengthens trust between your business to your consumer and the liberty to mix and match which platform you deem fit for your marketing strategy.
Low Cost with Great Return
Over 18 years ago, there was only tri-media (Print, Newspaper and Radio). It served as the main touch points of awareness which brands used to advertise their product. And as we know, tri-media Advertising was costly and mainly applies to bigger corporations. But now having social media channels for your brand, boosts benefits in ways you could never imagine. The possibilities to go viral organically is quite low BUT NEVER ZERO. Even if you are a small shop or a big corporation, it equalizes the playing field of engaging with your audience without spending much advertising budget.
Customers Can Use the Platform of their Choice
The category is always freedom; a freedom to choose, to explore and to patronize. Given this logic, your ads will not come across as forced since the consumer itself already chose the platform to use. Adding native ads to the platform is just the icing on the cake.
As what we discussed in the beginning, every channel has a fair share of demographic and if you know your brand enough to utilize which platform to use, you can champion engagement to a niche market that will eventually turn into loyal consumers.
Optimize Communications with Potential Consumers
Gone are the days where you search for tedious lead generation datas just to connect with potential customers. With the use of hashtags, a consistent brand voice and proper SEO Optimization, your brand will come up in searches organically just by a single click of a finger.
Now that we gave you bits and pieces of various digital marketing touch points, it’s time for you to embark your journey into creating a massive multichannel digital campaign. Don’t be afraid to make mistakes as long as you gather your data properly. Your data will serve as your leverage to champion the perfect campaign for your brand. Always remember to be creative, realistic and consumer centric, know what your market wants and give it them. In return, your consumer will give you back ten folds of engagement, credibility and most especially, revenue.
