Adults utilize Facebook as the most popular internet platform. And the overwhelming majority of people use it on a regular basis, giving brands and companies the best chance for maximum exposure when adopting to a right Facebook marketing plan.
Perhaps, you’re interested in the advertisements you’ve seen in your Facebook News Feed, or you’re contemplating incorporating sponsored posts into your digital marketing plan. Maybe one way or another, you’ve already dabbled with Facebook advertising like the majority of business pages. In any case, you’ve undoubtedly questioned yourself, “Is Facebook marketing still effective?”
Adults utilize Facebook as the most popular internet platform. And the overwhelming majority of people use it on a regular basis, giving brands and companies the best chance for maximum exposure when adopting to a right Facebook marketing plan.
Perhaps, you’re interested in the advertisements you’ve seen in your Facebook News Feed, or you’re contemplating incorporating sponsored posts into your digital marketing plan. Maybe one way or another, you’ve already dabbled with Facebook advertising like the majority of business pages. In any case, you’ve undoubtedly questioned yourself, “Is Facebook marketing still effective?”
Let’s have a look at the numbers:
- Every second, on average, five new profiles are generated.
- Facebook has a monthly active user base of 2.89 billion people.
- Facebook’s global advertising audience is 2.252 billion people
- Facebook mobile has 1.74 billion users worldwide.
- 5% of Facebook’s audience aged 18+ access the platform via mobile device
- Facebook is ranked number 1 in the most social media platform in the world
So, there’s a good possibility your primary audience is right here. As a result, here are the top 5 reasons you should continue to advertise on Facebook:
1. Do you have a timing constraint? Don’t worry, Facebook is here to help.
Undoubtedly, Facebook marketing is by far the most active and quickest method to contact a significant number of respondents in a short time.
Even though Facebook changed its algorithm last year, there will still be 80 million company pages on the platform, which means there is enormous competition. However, it would be best if you weren’t discouraged since Facebook advertisements continue to appear in the targeted user’s feeds. Additionally, you may reach a larger audience by purchasing Facebook advertising, which will allow you to tailor your ads to the appropriate individuals. If your budget allows it, the investment is worthwhile.
2. There’s a good chance you’ll catch your target audience’s attention.
In comparison to Instagram users, Facebook’s demographics are considerably broader, with more adults on the site, making it an excellent social media platform for targeting the audience. Even if you’re targeting a younger demographic, nearly 83 percent of adolescent youngsters have adult Facebook pals. This implies that every time these parents talk about you or your company/products on social media, their children may see it. Also, keep in mind that parents buy goods for their toddlers, so directing part of your advertisements at them is a strategic choice.
3. Facebook users come from many walks of life.
You can discover adolescents and elders on Facebook, whether you’re attempting to contact them or not. According to Pew, Facebook is used by 72 percent of internet adults in the United States. It is used by 82 percent of internet adults between the ages of 18 and 29, 79 percent of those between the ages of 30 and 49, and 64 percent of those between 50 and 64. Approximately half (48 percent) of Web users aged 65 and above use Facebook.
4. You have limitless access to the records of content.
Nearly a quarter of Facebook users said that the majority of their postings were made public. This opens up many opportunities for you to learn more about your target audience, such as what goods they enjoy and buy and what language they use to describe these products. You can devote this information by effectively targeting advertising, and you can use it to build your marketing plan and content to capture their attention and interest.
5. Facebook can help you track your progress.
Do you still have reservations about Facebook as a marketing tool? Even if you’re not impressed by the statistics, try calculating your return of ad investments. Use Facebook Insights for free to keep tabs on the effectiveness of your Facebook marketing efforts, both paid and unpaid. In order to better understand how potential consumers, interact with your company on the platform. You may look at metrics such as the number of likes you received this week and how it compares to previous measurements, the kind of interaction you received on posts (such as the number of likes, comments, and shares), and which advertisements brought traffic to your website or prompted other responses from them.
