Goodbye and good riddance 2021.
The continuing COVID-19 pandemic has thrown Asia’s corporate world into disarray. The landscape of digital marketing is constantly changing and as a digital savvy marketer, you must stay on top of the latest trends. Constant practice, research and participating into online digital marketing events in Asia is a fantastic way to remain ahead of your business, whether you’re looking to engage and retain existing consumers or create new traffic, leads, and income.
So, what are the significant trends in digital marketing trends in the Asia Pacific? Let’s take a look at four Asian digital marketing trends that may help your company grow in 2022.
1. In Asia, voice search is the standard for digital marketing.
Voice search or “Voice-enabled” is a feature that allows people to do Internet searches using just voice command. This feature has become a new method to inquire on the Internet in Asia as a consequence of advancements in voice recognition technology.
Since Apple’s Siri revolutionized voice search technology in 2011, consumers have relied on voice search for virtually all their needs: checking the weather, playing music, calling someone, setting alarms, and indicating directions. As more Asian consumers search using speech rather than text, voice search is becoming the next battlefield of SEO in Asia’s digital marketing space.
Search engine optimization (SEO) for terms suitable to what consumers ask virtual assistants should be a priority for Asian digital marketers. “Content must be specially designed for speech”, according to Google CEO Sundar Pichai. Increased traffic may be aided by being relevant and visible to customers. The text-based search may soon be obsolete, and this is why Asian digital marketers should focus on both text and voice search for keyword optimization in order to boost traffic and exposure.
2. The market for mobile commerce in Asia
In Asia’s digital marketing, mobile commerce is the logical progression of e-commerce. There will be a cumulative annual growth rate of 23.91% in the Asia-Pacific mobile payment industry by 2025, based on data from researchandmarkets.com, which estimates that the market was worth $559.29 billion in the year 2019 and continues in an upward scale in the succeeding years. This demonstrates the enormous effectiveness of mobile commerce in the digital economy in Asia.
Because of the coronavirus pandemic, mobile commerce has exploded throughout Asia, with customers preferring to buy on their phones or tablets rather than in stores.
Grab Merges with Uber in Southeast Asia
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They may shop through various mobile applications, social media platforms, corporate mobile commerce websites while online advertisements, digital content acquisition and delivery, mobile remittance; mobile banking; mobile ads marketing; location-based services; coupons, and membership cards all benefit from this.
3. Continued focus on brand safety is critical.
Many advertisers took a stance against sites that failed to control the spread of disinformation and hate speech in 2020, and they were more deliberate with their advertising money.
The continuing epidemic also emphasizes the need for brand safety. Since the virus was renamed “COVID-19,” the banning of terms like “COVID” and “COVID-19” has increased in APAC. Despite this, businesses know that some digital advertisements slip through the gaps and wind up in the wrong side of misinformation.
Apple and Google Partnership for COVID privacy-preserving contact tracing
Apple and Google Partnership for COVID privacy-preserving contact tracing
We anticipate businesses to use technologies that help them better manage ad placements to protect their brand’s image and remain loyal to their beliefs. In 2022, brands will work to improve their brand safety capabilities and an example that we are looking into is the integration of Oracle Data Cloud to assist marketers in accomplishing their objectives while preserving brand scalability and performance.
Infographic on how businesses use multiple streams of combined marketing and technology also referred as “stack” to deliver a personalized and holistic experience for consumers
Source: earthnetworks.com
4. Asia Martech
Martech is a term that combines the words “marketing” and “technology” and refers to the use of digital technologies to further improve marketing efforts. This range of software derived from Martech is simply called “stack” and this integration paved the way for new breed of marketers to utilize a group of tools and technologies to achieve their marketing goals.
This digital marketing technique may help in various areas, including but not restricted to digital statistics, advertising tools, conversion tools, email marketing, automation software, customer relationship management, and media management. We are forecasting that Asia’s online marketers will ramp up their digital game, and see more and more professionals utilizing data and technology to serve their appropriate customers more quickly and precisely.
