Who doesn’t love beer?
Beer is the most beloved drink in the world. It can even be beneficial to ones health. There are hundreds of beer brands in the world and there are specific beers that are produced locally in each country.
Fuerst Wiacek, a craft beer brewery based in Germany that produced creative way of experiencing the drink for their consumers. This adventurous company enjoys to experiment about different ingredients and processes to brew great tasting beers. They offer beers with unique flavors including Weirdo Hairdo, Dream, Toe Cutter, Time Collapse and Elsewhen to name a few.
Inline with this, they commissioned a Croatian Creative Agency, Mireldy to design the labels for each product. The results were fantastic and it did align to the company’s character and branding. What’s even more awesome about this is that no beer is exactly alike. This maybe one of the most creative beer labels that are available in the market right now. The agency used geometric shapes and vivid colors paired with clean typography to make the product look enticing and creative.
“The main idea of the Fuerst Wiacek brewery is to make creative beers that will offer their consumers a combination of carefully selected quality ingredients from which, in addition to research and creativity, they create new beer experiences. So our aspiration was to design a label to convey that passion in making beer and to tell the story for each individual beer. For each new beer, a visual story is always created in a unique way and the artwork is never repeated.
Our goal is to illustrate different experiences and thus further enrich the sense of pleasure that these beers provide us.
For us, every can of beer is a small work of art for itself both inside and out.”
— Imelda Ramović and Mirel Hadžijusufović
Check out the incredible label designs of Mireldy for Fuerst Wiacek.
© Mireldy & Fuerst Wiaceck
