Mobile Legends is a multiplayer game launched in 2016 by Moonton technology, a Shanghai-based international gaming company that is owned by Nuverse, a subsidiary of ByteDance (Tiktok App). In its fifth year, this game has gained massive success throughout the world specifically in Southeast Asia. One of the factors that influenced its God-like success is its online video ads.
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The game reached 100 million active users and 1 billion downloads. It is hailed as one of the most popular mobile game in the recent years.
It was also selected to be a part of the first medal sport competition in the Philippines in 2019.
How did Mobile Legends become a Penta Kill of Massive Success?
To gain more success, the company started posting gameplays on YouTube. They also teamed up with Google events to showcase their game which also led to victory.
Moonton mainly focused on the advertisement of the game and used many methods like posting videos with actual gameplays, new hero introductions and game promos which resulted to a positive response to mobile gamers.
According to the marketing director of Moonton, Lion Cai, “Adding YouTube to our media mix helped us connect with ready-to-play gamers in a budget-friendly way. We’ll continue to use online video as we work toward our goal of making MLBB the top mobile MOBA game in the world.”
This shows what a crucial impact advertisement had on the success of the game. Thus, if a company knows the art of advertising, success is not far away!
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Savage Advertisement Tips for Video Games
From the advertisement strategy of Moonton, we were able to devise five ways that can help you advertise your game successfully.
Identifying your audience
If you can target your perfect audience, you have succeeded in the first task. To identify your audience, you must know about the level of the gamer.
Zilong and Layla are two of the easiest heroes to use in the game
Beginners often prefer easy games while hardcore or professional gamers like challenging ones. Some people play games so that they can get to know or socialize with new people. At the same time, some may play for hobby to pass the time.
Hence, it is crucial to include the aspects in the ads that would appeal to such an audience.
Creative advertisement
For a successful advertisement, you have to think like the customers themselves. You have to understand their competency level, age, and location and pinpoint the platforms that attract them the most. Add a little bit of humor in some ads, a little fantasy or epic action. By analayzing data, you can tailor fit your videos in each location.
Harith is one of the top mage heroes in Mobile Legends
You can measure which hero is more popular in a certain country. Let’s say mage heroes are popular in Malaysia and fighters are more popular in the Philippines. Consequently, you can highlight Odette, Eudora and Vexana in one video for Malaysia while Alucard, Zilong and Freya in the Philippines.
‘The dance of the swans, so graceful and charming’ – Odette, one of O.G. mages in Mobile Legends
You can have them edited into one video ad and present them as O.G. hero bundles. You can also use color psychology to attract customers. Examples can be fancy colored videos for Nana and Kagura while dark colored videos for Moskov and Cecilion. The possibilites are endless.
Advertise on every social media platform
Don’t leave out any chance to advertise your game. One of the effective methods you can do an advertisement is through social media.
Mobile Legends 515 Online Marketing Campaign
You can execute your videos ads on apps like Facebook, Instagram, TikTok and Twitter.
Experiment with video options such as:
- Full 3D Animation
- 2D Stingers
- Influencer Reviews
- Actual Gameplays
- Cinematic Trailers
- Event Highlights
‘Our fellow gamer Eric ‘Eruption’ Tai playing Mobile Legends with Ryan Bang’
You can also do sponsorships with top gamers on these social media apps. You can even have influencers to go live streaming while playing the game.
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After that, you should upgrade to more prominent sites where you can activate Google Ads.
Another element to take care of is testing everything. Review the analytics from the platforms you are using and check which one is effective so you can replicate it in other campaigns.
Mythic Wrap Up
Online video ads played a big role in Mobile Legend’s legendary success.
Their genius advertisement techniques made the game a massive hit throughout the world. By carefully observing their strategies, we get to know their marketing and advertising methods, which you can also use not just in gaming but for any other brand that you are working on.
