If you are intending to start your own business in today’s consumer-oriented world, you must understand that logo will be one of the most visible part of your business. It would be better if we say that logos are all over the place. You certainly encounter a brand logo several times a day, isn’t it?
But how can you stand out from the pool of brands out there?
And for this question, a simple answer is that only a remarkable logo design wins the heart of consumers and shapes the identity of any business.
Logo design is not a thing that can be created in minutes, but the reality is that even the expert logo designers go through a lot of revisions to come up with the best one. But who has that much time for countless revisions? Definitely not us.
Today, here are some simple remarkable tips that we think might be useful for you to obtain the logo of your own choice.
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Simplicity is the best policy
While designing a logo, one should keep in mind that it is for every kind of consumer, so keep it simple and consumer-friendly.
Don’t put a lot of detailing in your logo. Just put something that showcases the promise of your brand. It should be simple enough that when it scaled up or down and still look good.
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Expression of your brand
Always remember logo is the face of your brand. It represents the standard and personality of your business so design it in a way that it captures the overall vibe of your brand.
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Versatility
Our thoughts are usually focused on digital while creating a brand identity utilizing a variety of visuals. This is because of the great evolution in digital technology. As a result, we have business cards, merch, social media, websites and various collaterals.
When choosing the right logo, you should always see beyond those things to grow your business. You should envision it as a whole perspective. Create a logo that is flexible and adaptable to any medium whether online or offline.
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Long-lasting
In all the best qualities of a logo, this is the most important one.
Make a logo that lasts longer. As with time, the business grows, and for such a growing business, we should keep the logo reliable and stay with us. Make it timeless. Imagine ten years from now if the logo will still look current.
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Competitors
Always remember that in your niche, there are many competitors that are making their best strategies to allure their customers and grab the market share.
So to compete and move further, one must know about the industry. When a lot of research and details go into understanding the competitors, it will be reflected in how you create your logo.
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Target customers
We better know that business and branding is all about targeting the most likely customers to buy your products. Understand that everything should be well-crafted – from manufacturing a merchandise, designing range of visuals, advertising and marketing as all these efforts will be evident and will eventually please the customers.
It would help if you keep your targeted audience in your mind while creating a logo for a company. Always remember that the logo is omnipresent on all of your marketing campaigns. So, creating it from the audience’s angle always helps in converting them into your local customers. Your logo’s brand message and tone should be based on your target demographic traits.
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Size and Proportion
What if your logo is printed at a little surface or at the bottom of a small marketing material? All of its appearance and font specifications must be visible.
Similarly, if printed on an oversized billboard, your company’s company symbol will still look in the same proportion. Logos that looks perfect if scaled up or down are the ones that always stand out.
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Color Versions of logo
Please create a logo that looks equally good in black and white version. It is evident that in some instances some publications put out sponsored brand logos in black and white.
Design a logo that looks impressive in any version.
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Color selection
It is one of the innovative work you can do with your logo. Observe the brands in your niche and understand the color scheme they use to convey their message, and then choose a wise color scheme for you.
Choose colors that resonates with you and your target market. A color that you can live with and you are confident about. A color that will be associated with you and your brand.
