The digital world is making life comfortable by making everything easier day by day. Nowadays all the things are available at your doorstep from food to clothes to cars and so much more.
Covid altered industry dynamics. It shifted consumer behavior into a rapid transformation.
One of the technologies in the recent millennia are QR codes which were proven to be beneficial to all the brands.
Invented in 1994, QR code has truly developed over time that helped various industries in organizing and storing important product consumer data.
QR codes have helped brands to Enhance Customer Experience
The foremost duty of any brand is to provide satisfactory customer service. Brands focus on customer service as they want to make sure that their customers leave their stores happy and satisfied.
QR codes made the process effortless for sellers to give instant information to their customers about the product they’re buying. This technology also made it easy to capture product prices on cashier queues resulting to less lines and waiting time.
This technological dynamic is also applied on all airports which benefited both travellers and airline companies.
QR Codes Help Car Brands to Increase Mobile Engagement
A perfect example of this is Nissan cars. QR code stickers are placed on the car window so that customers can easily learn all the features of the car in just one hover of a mobile device.
General Motors also adds QR code stickers on Chevrolet cars to increase customer engagement. As a result, these car brands got a significant increase in consumer demands and engagements.
QR Codes Help Brands to Engage Customers
L’Oréal collaborated with Hipscan to incorporate QR Codes to its Allure Magazine print ads. Scanning the QR code redirects the readers to a mobile-optimized landing page consisting of L’Oréal Paris youth code products. As a result, L’Oréal’s website visits increased by 80%.
Many other brands have used the same technique to attract traffic on their apps and sites. Starbucks, Mcdonalds and Coca-Cola are other major brands that utilize this technology.
QR Codes Help to Make Cashless Payments
One of the significant benefits that brands gained from using QR codes is that it helped them with cashless payments. It saves the time of brand customers as well as the merchants.
Cashless payments are needed now more than ever to prevent the spread of Covid.
A prime example of this is Gcash with their ‘Scan To Pay’ system which allowed its users to pay by scanning QR codes to their partner merchants. It made the whole process of shopping a lot more convenient.
QR Codes Help to Get a Digital Menu During The Pandemic
QR codes are now widely used by almost every restaurant.
It is because of the following benefits:
- It lessens in-person interaction to prevent the spread of the virus.
- Having a tangible menu may spread virus particles.
- People can see the menu themselves and they do not have to call a waiter for it.
- It gives complete information about the food.
- It speeds up the process of ordering a dish.
- It helps lessen the work load of service crew.
- People may also pay using this technology.
