Last August 2020, Instagram launched their reels and was tagged as TikTok’s video competitor.
This became a catch for people who wants a short and limited screen times for the purpose of entertainment and business.
HOW TO NAVIGATE REELS
Of course, be sure to have your videos ready or if not, prepare the things you’ll be capturing.
You will be needing Audio—which is the music you’ll be using for the videos. You can use an original audio or anything from your music.
Next will be the Effects, if you want to add some glamour, you can try this one. You’ll also need to fix the Speed—you can either have it in a time lapsed version of your own choice depending on how fast ranging from 1x and above.
After the steps, you’re good to go. It’s your own strategy on how will you capture and style your videos.
AS A MARKETING STRATEGY
People are so caught up with scrolling down and looking for many original and stylish way to promote their businesses—and yes, your desired platform is here.
People and shoppers who have very short attention span can be your target audience. Many of us are drawn into short videos since we spend many times in front of our mobile phones and laptops.
As business owners, this is the new way to step up your game. You can start by either attacking a new idea and not just simply introducing your product—which is vague and old in style.
STEPS
You can show your viewers about your preparation, you can show them a sick montage of everything on how you prepare to market your products. The next one to show would be on how it was being made. Curious customers will find this very sweet and effortlessly kind because all people wanted to know how the products were made.
Next one would be your companions—or yourself doing the preparation. It actually feels good to know behind the scenes production.
After that, you can now put your products into the creative storytelling type with the use of effects. This is the most attractive part for it is the end video where people see the finished product.
CONCLUSION
Number one rule of bringing business into reels is that creativity is everywhere.
It is also delightful for owners to bring their customers in “a day in a life” of the products and the one who sells. It’s very worthwhile and at the same time trendy. People outside your vicinity can also watch it and see it through hashtags.
