In the Korean drama world, product placements are everywhere. But not in the way that people are getting their nerves on it, but its impact on brands and the k-drama itself is usually a huge success.
WHAT IS PPL?
Product placement is a marketing technique in which some products or brands are placed in another avenue such as film and television. It is also used for brands to reach their target audiences without using the traditional type of advertising.
PPL IN KOREAN DRAMAS
Most of the product placements that brands use in Korean dramas are sunglasses, shoes, cars, shops, and different types of beverages. This is their way to attract international customers or future customers.
Viewers know that the Korean entertainment industry together with its marketing and advertising industry take their product placements on a different level—very classy, obvious, impactful, and subtle.
Here are some popular k-dramas with notable ppl:
Record of Youth (Subway)
Crash Landing on You (Swarovski)
My Love from Another Star (Jimmy Choo)
Penthouse (Nespresso)
Itaewon Class (Tiffany & Co.)
Weightlifting Fairy Kim Bok Joo (Laneige)
CONCLUSION
People are no strangers when it comes to the brands mentioned above. In other way or two, these k-dramas played a huge role on products ever since the strategy and no one is complaining. Product placements on Korean dramas are on a spotlight level which people and brands love to the core.
Their product placements are there for a reason. Subway to attract the youth and younger generation, Swarovski for jewelry enthusiasts who are also k-drama fans, Jimmy Choo for shoe enthusiasts, Nespresso for coffee lovers, Tiffany & Co. for luxury brand collectors, Laneige for skin care purposes, and many more reasons including different people with diverse taste and appeal to brands.
Admit it or not, we get a hook on to what is presented on the table, on to what is shown on the screen. Effective it may be, we all know that it happened on a two-way street with the involvement of marketing, strategy, advertising, and entertainment culture.
