When it comes to culture marketing, Philippines surely adapted the range of products when it comes to k-beauty and k-fashion. Nope, we are not talking about how we want to be fully invested but these products are hell of a bomb.
CULTURE MARKETING
In this type of marketing, the brands usually incorporate how their products apply to their country and bring people above average results. This is how they target most of their consumers—by appeal, standards, by educating, and by showing outcome.
Filipinos has always been welcoming when it comes to trends. The Korean culture as one of the supreme “biases” due to the fact that people are very much engaged into Korean dramas and Korean Pop Industry. Filipinos are not influenced only with the food and cosmetics, but also big factors like: fashion, music, and entertainment industries.
MEDIA IMPACT
Media plays a very significant role of showing how these products will affect its consumers. Product placement in dramas is one of the perfect examples people get a hook on all these.
“Budol” can be the right Filipino term to describe that we buy stuff on an instant just because a favorite celebrity endorses it, it was seen on a k-drama that you usually watch, or because of the influence and trends in social media.
Some of the K-beauty brands include:
Klairs
Etude House
Innisfree
Face Republic
The Face Shop
Banila Co.
Skinfood
INNOVATION
The Korean market industry is very huge and all those brands worked hard to provide quality. This is one of the many reasons why K-beauty products sees so much development because they also thrive in having quality products and competitive pricing.
With the help of influences done by K-celebrities, the extension of having their products market themselves really thrives globally.
