In today’s time, influencers are the new marketing tools. They became so popular that their names are the names people know and remember throughout ages.
Even high schoolers know it. When you ask a person, “how did you know this brand?” or “where did you get this product?” – the answer solely relies on the fact that it was from a popular influencer.
INFLUENCER MARKETING
Influencers are somewhat called the modern heroes because we turn to them when we need product advice and reviews. Yes, word of mouth is still an appeal but a testimony coming from someone you follow on social media is a great result of research.
Their journey is authentic. People choose the influencers to the point where they can mostly relate when it comes not only to skincare but on all different aspects like hairstyles, luxury bags, coffee, clothes, and even the songs we listen to. The ability of an influencer depends on how well he or she delivers his or her line when talking, on how that person can convince you to get a particular product. The followers are just bonus because genuineness is the game.
Influencers are the daily catalogue. We focus on what they wear, on what shoes they have, and when we have the means to afford it—we somehow manage to have the same. Not because people want tom impress, but maybe at some point you may thought, it’s kind of something you need.
It’s a two-way street. Brands also love working with influencers. Influencer marketing is on a different level now and it continues to evolve every singe day.
That’s true. Some influencers #MadeYouBuyIt
Every single time Rei Germar uploads and talks about luxury bags and shoes, have you ever thought of investing in one? She talks about the beauty of investing in Chanel bags, Dior, Louis Vuitton, and Hermes. Sometimes, it’s all about her jewelries.
When Ry Velasco updates her skin care routine, what were you thinking? You thought maybe, you have the same skin type as she discusses and then you decided to purchase what ever she includes on her routine: FRESH, Snail White, and Olay. You name it.
When Bella Racelis updates her followers about her clothes haul or a random video of unboxing, which from those products made appeal that you also want the same exact? Is it her new comfy converse sneakers? Or is it from her favorite brands, Mango and ZARA?
CONCLUSION
So, to answer the question, yes. The shift to quantity is high enough that people value how much simple and real the person is versus the number of his or her followers.
People are so focused on the idea of being close to that personality and even value what that person buys. It’s not bad at all. It’s influence. It is a selling moment. Influencers built up their names to their followers because they are somehow experts of a particular niche.
It has always been a two-way street that brands develop things for their market and at the same time contribute to each other’s well-being.
