SEO is a popular term used in the marketing niche. It entails gaining free traffic from renowned search engines for a product or service. It is an incredible part of inbound marketing strategy because it does not involve payment of money to show on search engine result pages [SERPs].
In this article, you will learn more about incorporating SEO into your inbound marketing strategy to achieve faster results. These are some tactics to employ:
1. HAVE AN ACTIVE BLOG
Having a blog on the company’s website is one of the smartest decisions that would yield incredible results. A blog engages your audience and can significantly improve your site SEO. A brand looking to enhance the engagement on its website should have an active blog. However, it is easier said than done, but following these steps can trigger success in the long run.
- Let your writing be centered on the needs of your target audience. They are human beings. Ensure you connect with them by writing on their pain points and proffer solutions.
- Use Catchy Headlines: According to most copywriters, headings are the most critical part of your content. Once you can get them to click on your web page with a catchy headline, you have gained their attention for the time being. Whatever you do with it, it is your business. Use it wisely. Ensure you insert your keywords in headings.
- Provide Answers to their questions: When you offer a guide that explains their questions, they will see you as an authority and have trust in your brand. Find out the questions bothering the minds of your prospects and provide answers to them.
- Make use of the Yoast plug-in for your blogging. It helps you to include the keywords in the important elements of your content, such as images, alt tags, metadata, and URL links.
- Blogging helps you keep your audience engaged, and offers Google a reason to rank your website. Uploading fresh content shows Google you mean business. However, it is advised that you upload blog posts that have longer words ranging from 1500 and above.
2. Understand The Keyword Optimization and Intent Relationship
It is important to remember that content that focuses on the needs and pain points of the customers will have an edge over the content being stuffed with keywords alone. For effective results, the content strategy should concentrate on the intent and profile of the customers. When factors such as pain points, products and services presently used or previously used by the audience, topics and questions they are interested in are properly treated, you will record success.
Marketers can leverage on Google Trends and Google Analytics to know search queries and trends. When they know these facts, it will enable them to create content that will spark interest in the mind of the readers. This would increase the engagement of the audience significantly.
3. Use Social Media For Your Inbound Marketing
Social media and SEO are critical inbound approaches that can drive success to your business. You need unique content to make them more effective and these are some means that business owners can use the power of social media to achieve faster results. These are some of the simple steps to get desired results with social media:
- Incorporate External Links: Incorporating external links into your content makes it easier for your audience to share it with their friends and associates. This would increase the engagement rate for your content and give your content more visibility. When an external link from your content takes an individual or group of people to your website, it makes Google to note your website and rank it higher on search engine results.
- Social media offers business owners the opportunity to take part in their local communities and network with each other. With social media, brands can post about local gatherings, revise their location and follow other local business owners to improve their SEO.
