Organic reach is crucial to the success of your business. However, if your page is not ranking high on the search engine results page of Google, the chances of your business visibility are slim. Only a few people will know your business and it would be hard for your brand to increase its revenues and outreach. Ranking on search engines has tremendous benefits and you will discover more in this article.
In this write-up, we shall discuss amazing strategies to increase your organic traffic and page ranking rather than depend on paid advertising always.
1. Evaluate Your Present Search Ranking
It is essential to evaluate your current search ranking on Google’s search results before you start the procedure. This would give you an in-depth understanding of the grey areas you need to improve. You can use keyword tools like SERPs.com to know where a site page ranks for a specific term or keyword.
When you insert this information on the tool, you can see details about your website such as your search ranking on search engines such as Bing, Yahoo, and Google and the loading speed of your website. This would give you an idea of the best approach to enhance your organic search ranking.
2. Create A Keyword List
As the first step has shown you where your web pages rank for specific keywords, you would create and design a keyword list relevant to your website. This would drive real and targeted traffic to your website and this will boost your page ranking. Application of the right keywords that are focused on the needs of your target audience will improve your site’s organic search rankings significantly. When preparing your list of keywords, make sure your list contains broad, long tail and exact keywords that align with the needs of your target audience. Your keywords should have following features:
- Keywords that bring conversions for your offers.
- Relevant to your topic
You can use tools such as Google Trends and Google AdWords Keyword Planner to learn about the right keywords for your brand.
3. Write Quality Copy
We cannot ignore the importance of quality and interesting copy for your website. It forms a crucial part of your content marketing strategy that increases your organic ranking. Human beings are part of your target audience, and one of the best means to attract them is to write unique copies that will enable your pages to rank in search engines.
It is important to incorporate relevant keywords appropriately to enhance your organic rankings. This enables your business to have a human relationship with your customers and maintain the bond for a longer period.
4. Create Cornerstone Pages
Creating cornerstone pages on your website can improve your organic search ranking significantly. However, cornerstone content can help you create brand awareness and enhance your search profile online. A cornerstone page contains important content from the other pages on your website, and could serve as an informative hub for search engine bots to analyze.
5. Your Page Titles Must Be Optimized
The HTML tag is an integral part of metadata that can make or mar your online marketing tactics. Reputable search engines such as Google, Bing, and Yahoo pay attention to HTML tags and it is essential to ensure your page titles are properly optimized.
Your title tag must act as the precise description of your page’s content. Make sure your title tag does not exceed 70 characters as this would enhance your page’s organic search ranking. It is also crucial to use relevant keywords as well. This would help improve your brand authority.
6. Pay Attention To Your Meta Descriptions
Your Meta description has an incredible impact on your search ranking. If they are properly written and structured, they can compel people to take action on your page and click on your webpage. Ensure you use the right target keywords in the description, and Google will make it enticing to web visitors when your page appears on the search results.
Each Meta description should have the following features:
- Not longer than 160 characters.
- Contains the right keywords
- Must be distinct and unique.
- Must have a call to action
- Must be clear.
