That’s so fetch!
Yes, Mean Girls references are a thing now.
Feeling nostalgic about the loudest trend this generation is screaming? I mean wait. For someone who has been active in and outside social media, you will notice that there are a lot of brand-new trends in which people of different ages are introducing.
Social media is a very powerful outlet to show how much this world evolves in different places and different aspects. Imagine the power of Facebook—of how it can reach cities here in the Philippines, with Twitter where it reaches the sides you don’t even know about, TikTok—helping you generate inclusivity through shared interest, Instagram in cool aesthetics, and Reddit for communities who share the same souls.
Isn’t it overwhelming to be surrounded with trends that are actually a great contribution not only to the people but also in the industry?
Nostalgia fashion now shapes consumer behaviors as brands and shopper truly caters Gen Z—a lot of people are shifting in that idea of ‘branding’ because it’s trending and it’s what sells.
Here are the four subcultures that Gen Z brought back to life:
Y2K
You know Y2K is back when international artists and models are pioneering this trend again. In May 2019, Hailey Bieber arrived on Met Gala red carpet in backless, baby pink dress. It also included a pink satin G-string that served as a whale tail at the back.
Early 2000s fashion is currently back on track because after all, celebrities made it happen first. We do the follow. What other way to revived this type of fashion aesthetic is that TikTok happened—spaghetti straps, crop tops, claw clips, and the straight-legged and low-rise jeans are on the rise, until now. Brands made their way to incorporate clothing to cater Y2K needs. Forever21 and Bershka got you.
INDIE SLEAZE
Is indie sleaze really making a comeback? Definitely.
Indie Sleaze can be called as the nation’s Instagram aesthetic. It’s an aesthetic that took hold in the early aughts and lasted through about the end of that decade. Bright hoodies and bling-blings, are you there? You might want to pull out your digital handheld cameras and get ready to smudge your heavily-lined eyes, this fashion is back and we need to party. If you grew up to be someone so invested with Tumblr and MySpace, this is your jam. Its content centered around nightlife, with candid shots from house parties and flash photos from a club mirrored by faux-effortless American Apparel ads.
OLD MONEY
Cable knit sweaters are back despite the weather. Old Money aesthetic is like the elite level fashion sense that shows sophistication and class. The aesthetic is comparable to the preppy look that was popular a few years ago, but in an even more chic version, like you just got back from the tennis club.
Contrary to what you might think, the craze for this aesthetic is being seen across all generations, and even among the youngest fashion fans. Cotton On, Terranova, American Eagle, Abercrombie & Fitch are part of the brands available here in the country where we can still style our way in that Old Money look.
TWEE
TikTok’s latest fashion fixation is twee, which was popularized by Tumblr culture and celebrities like Taylor Swift, Zooey Deschanel, Tavi Gevinson, and Alexa Chung in the late 2000s and early 2010s. Twee aesthetic resurfaces again, whether we like it or not. This fashion aesthetic is composed of collars and black tights. Ballet flats, Oxford heels, and puffed sleeves are also the thing—and that era is now.
TikTok has its way of helping people reminisce of what was a ‘thing’ in the past, how we miss it, and how we can still go back.
Stores also bow their heads as they also release things related to twee fashion and anything revival. H&M, perhaps. It’s quite a journey but hopping on the bandwagon again won’t hurt—just progress in the racks.
