YouTube is one of the most efficient marketing platforms used by different individuals to boost their brands. People spend over six billion hours watching various videos on the platform each month. Currently, YouTube has the reputation of being the second biggest website in the world. It is not a bogus claim that about one-third of the internet users watch videos on YouTube.
Being the second biggest website in the world, it serves as a tool that helps you engage your target audience with videos and make them leads.
This article will reveal the importance of YouTube and teach you how to rank your videos without stress. The steps to rank your videos are easy and you can also follow the procedure to achieve exceptional results for your business.
1. YOUTUBE VIDEO NAME
It is crucial to name your videos appropriately. Unfortunately, most users are making a huge mistake in naming their videos wrongly. However, you must note the naming structure in two folds, and these are video title and raw video file.
There is an algorithm for the raw video file put in place by YouTube and helps in discovering the content. These are some strategies to optimize your raw video title:
- Right-click on your preferred YouTube video and select “Get Info”
- Use tags and keywords related to your videos
- Name your file according to your main keywords.
- Write some comments about the YouTube video.
- Upload your file and it will show as your raw file name
However, ensure the video title is less than 60 characters. Make use of your keywords at the beginning of the video title. Make sure the title is short and concise, and something that can grab the attention of your audience. Adding keywords to your title plays an integral part in ranking your videos.
2. THE LENGTH OF YOUR VIDEO
When YouTube was first launched, its algorithm depended on the views and it based its ranking on the number of views your videos have. Recently, the scope has changed as YouTube ranks your videos based on views and other engagement factors. These factors are comments, number of seconds viewed, and social likes and shares. Ensure you create valuable content that compels your audience and increases engagement. It is essential to upload videos that are longer than 60 seconds.
Ensure your videos are longer so your watch time can be increased, and YouTube will count it as engaging your viewers. This would significantly improve your ranking on YouTube.
3. TITLE AND DESCRIPTION OF YOUR VIDEO
Ensure your video title is related to your videos and straightforward. Make sure the title length is around 60 characters, and the beginning and middle of your title must contain your relevant keywords. This will boost the chances of your videos for ranking in YouTube search results. You can write about 5,000 characters for your video description, and this offers you the chance to include more details.
The most crucial aspect of your video is the description, as it informs your audience of what your video is all about. Make sure you attach a link to your website, and you must ensure your description is captivating. It should compel your audience to watch your videos. Avoid stuffing keywords in your description and make your description unique. Use at least 2-3 keywords in part of your video description. Make use of synonyms of keywords in your description.
4. CREATE A PLAYLIST
If you want your audience to find your videos without stress, create a playlist. It is one of the best means of separating your content and sharing with your target audience.
The playlist section is on the left-hand column of the YouTube homepage, and it is easier to make a playlist with keywords.
5. PERSONALIZED THUMBNAIL
Thumbnails are great and play a significant role whenever you create your YouTube videos. It is better to make use of catchy thumbnails that make a unique impression on the minds of your viewers. Use an explanatory thumbnail that informs your viewers the content of your video and they should click to watch.
Thumbnails can serve as tools to increase the numbers of your subscribers, as sights motivate human beings. These are the guidelines for your thumbnails:
- Ensure the image size of your thumbnail is 1280 x 720
- The image format should be GIF,PNG, JPG or BMP
- Catchy colors such as Green, Yellow and Red easily attract human beings. Make sure you use these colors.
YouTube is an effective platform that can rank videos and promote offers. However, you must remember to create genuine content that resonates with the needs of your target audience. Implementing these tips will help you rank your videos on Google and YouTube search results.
