If you have been in the business world and making moves to sell your offers to a wider audience, you must have heard about these terms. SEO, popularly known as Search Engine Optimization and PPC, also known as Pay Per Click Advertising.
Search engine optimization entails drawing organic traffic to one’s website through reputable search engines such as Google, Yahoo, and Bing. PPC, as the name suggests, involves paying money to buy traffic to achieve faster results.
To break this further, Google and other renowned search engines rank your website in the search results based on your website content quality and product or service ratings. Everyone wants their website to come first on search results, but not everyone wants to pay the price. Getting on the first page of search results has many advantages, including traffic to your offers.
PPC Or SEO, Which One is Better For Your Business?
There is a controversy among different experts regarding the topic about which option is better between pay per click advertising and SEO. Both of them are important for your business, and you should consider several factors before making your decision. For new business owners that want to make a quick impression on search engine results, PPC advertising is a smart choice. You need to decide your goals and choose between the both options.
As a business owner that wants to increase your revenue base and enhance business frontiers, there are several factors that you should consider before you decide on the choice of PPC and SEO.
1. Your Advertising Budget Size
If you are just starting out and lack the financial means to run ads, you might consider SEO. If you are ready to spend money on advert, PPC is a great starting point to introduce your brand to the new audience. PPC can yield faster results for you and increase your conversion rates.
2. Consider The Average CPCs In Your Chosen Industry
Before deciding on PPC or SEO, you need to understand the average cost per click in your industry. Knowing what other advertisers are paying for certain keywords will help you make an informed decision. You can make use of the “Traffic Estimator” in the Google External Keyword Research tool to know the rates for your industry. Some CPCs are as low as one dollar, while some are as high as thirty dollars per click.
3. Check The Competitiveness of Organic Rankings In Your Industry
You need to determine the competitiveness of your target keywords on search engine results. Insert your keywords in the Google External Keyword Research tool, and you will see the estimated competition levels for your chosen keywords. Ensure you avoid keywords dominated by big brands as it would cost a huge amount of money and time before you can rank. However, PPC seems to be a better option for you.
We shall check the advantages and disadvantages of PPC and SEO. This would make you make an informed decision on the better option for your brand.
Organic and paid search are great business options, and these are the merits of using Pay Per Click Advertising:
- Perfect for new business owners for brand awareness and special offers.
- It is easier to measure the results.
- You can target your audience based on certain attributes
- It is a perfect model for businesses that want to expand their target audience.
The demerits of PPC are:
- It can be expensive, especially when you use target keywords for your offers.
- For effective results, it must be managed on a full-time basis.
- You may need to hire a specialist, as it can be tricky.
If you are considering SEO, these are some advantages:
- It is cheaper than the Pay Per Click Advertising. It is purely organic.
- It helps you develop a cordial relationship with your customers
- It is one of the best strategies to sell products.
- A reliable means of traffic for your brand for a long time.
- Fosters a relationship that makes your customers trust your brand more.
Disadvantages of SEO are:
- Takes a long time to execute and not for the impatient business owners that wants fast results.
- Requires knowledge of SEO
- You need to learn about it and not meant for newbie.
CONCLUSION
According to this write-up, these two marketing options are great and it is hard to say that they are better than each other. You need to understand how it works and decide the right one that aligns with your business goals. Read about them and select the most suitable option for your marketing strategy.
