Google Analytics is an integral component of digital marketing that you must know. It helps you to examine new strategies and make critical decisions about marketing campaigns to reach and surpass your digital marketing KPIs. It is important to have a thorough understanding of the best strategies to achieve faster results. This prevents you from wasting money on unsuccessful campaigns.
However, this article will teach you how to create a free Google Analytics account and the four critical components of Google Analytics. These are: Conversions, Audience, Acquisition and Behavior.
STEPS ON HOW TO OPEN YOUR GOOGLE ANALYTICS ACCOUNT
- Create a Gmail account and ensure you log into your Gmail account.
- Go to www.google.com/analytics/
- Locate the sign up button, “Start using Google Analytics”
- Insert your name, website’s name and URL link, the industry niche of your website, and time zone in the boxes.
- At the end of the page, choose the “Get Tracking ID”.
- Click on accept terms and conditions for using Google Analytics.
As soon as you complete the submission of your information, you will receive a code snippet from Google and it is your responsibility is to insert the code on each of your website page. Your content management system will determine how you will insert this snippet code from Google. You can contact your CMS provider to know the most suitable means of placing the code on your website pages.
Understanding the Google Analytics Reports: A Brief
You can use Google Analytics to scoop several metrics related to the individuals who visit your websites and their online behaviors, your conversions, and distribution performance. However, knowing these four critical report types will offer you an in-depth understanding of marketing campaigns, and also enable you to evaluate the performance of your campaigns.
We shall analyze each component one after the other so you can understand their importance.
AUDIENCE
The Audience tab in the Google Analytics offers you information about your website visitors; individuals who have visited your web pages. The audience comprises reports regarding demographic information such as gender and age of the website visitors, interests, device, as well as location.
ACQUISITION
If you want to know how your website visitors locate your website and their origin, the acquisition section offers you the answers in that aspect. Website visitors could discover your web pages through search engines, website referral or social network. Acquisition offers you an insight into the source delivering the highest traffic to your website and helps you make an informed decision on the best sources to concentrate your campaign promotions.
BEHAVIOR
With the behavior section of the Google Analytics, you can learn more about how people who had visited your web pages move from one point to another. It helps you identify the exact page that entices and catches the attention of your audience. When you understand this report, it gives you an insight into the best content type that resonates with your audience’s needs so you can work on creating more of them.
CONVERSIONS
If you want to evaluate, track, and understand your website conversion rates, the conversion section will assist you. You can track the website transactions of your ecommerce website and the entire profits accrued to your website from different attribution sources such as referral traffic and paid search. With this option, you can also track other conversions, such as newsletter sign ups and white-paper downloads, amongst others.
