Lacoste, a French company founded in 1933 by tennis player Rene Lacoste and entrepreneur Andre Gillier, has always been one of the most famous brands ever existed globally. Aside from its popular alligator logo, Lacoste is known for its minimal design in different kind of outfits ranging from clothing, sportswear, eyewear, towel, watches, bags, and many more. The products are also known for its durability. Items are made up of cotton, though considered as a very common fabric for fashion items.
The stitches and attention to detail make Lacoste products strong compared to other mass-market brands existing.
Why people wear it?
Most of the people will say that they wear Lacoste because of its snappy logo—one of a kind, citing aggressiveness but in style. Seeing a snapping green croc like this one makes it hard to think of anything other than Lacoste these days. Its popularity today is one of the reasons for people to choose to wear Lacoste.
Tradition? Maybe. The Lacoste logo was not founded in swamps of Florida it was founded on the sunny grass tennis courts of America and France. In the early 1920’s great tennis player Rene Lacoste had earned the nickname “The Alligator”.
Could such a fashion icon really be a good tennis player?
Rene Lacoste was ranked no.1 in the world in 1926 and won a total of 10 Grand Slam titles as well as several other tournaments. Lacoste was not just a great fashion mind, it is a history of creativity and ingenuity backing up the label, it is no surprise that the Lacoste company continues to make artistic and performance tennis gear of impeccable quality.
Lacoste’s New Campaign
Oh well, it has been trending for a while that this new Lacoste campaign is really making its noise different social media platforms because of its style and inspiration. Inspired by the diverse and real Lacoste community, this new campaign reveals that moment when two very different people meet by chance and discover they have something in common: a garment with the Lacoste.
The new campaign celebrates unexpected encounters, bringing people who are on the opposite sides together. With this campaign, Lacoste, and its iconic pieces as a starting point, sets a new brand tone, fresh and full of spirit. It is all about how it unites and allows each person to express their differences. The croc logo is the meeting point that unites us at the crossroads of cultures, generations and styles.
Lacoste’s New Art Direction
Something’s in the water over at Lacoste. The tennis apparel brand’s spring campaign, which launched last week, was praised on social media for its loose, streetwear-inspired art direction. It’s a far cry from the somewhat stodgy reputation the nearly 100-year-old brand has developed. People on social media like Facebook and Twitter noticed the fresh and the new style this new art direction served.
Not only relating to theme, it made its campaign very inclusive—refreshing in the eyes.
The woman behind this art direction is no other than, Louise Trotter, the very first female to lead the creative direction of the brand. Louise Trotter is an experienced designer known for her talent to define precise silhouettes both elegant and relaxed.
She has designed a collection by reinventing sportswear icons whose codes make the connection between fashion, culture and sports.
Her inspirations include tennis and golf archives as well as different sport communities.
Trotter’s creative process ranges from the spirit of movement, to lightness, and then functionality. She also incorporated the shift in colors based on classic sports references emphasizing on warm, tones of scarlet, emerald, burgundy, orange, and yellow—counter with the usual Lacoste palette which are green, navy, taupe, black, and optic white.
These collection and ideas are to die for.
“For 85 years, the modernity of the Lacoste style lies in this singular fusion of sport and fashion. I am proud to contribute to the writing of a new chapter in its history.” Louise Trotter said.
