Lalisa Manoban is slaying again, but this time—as a new ambassador of the leading blended Scotch whisky, Chivas, also making history as the first female face of this brand in Asia.
In Chivas’ new ‘I Rise, We Rise’ campaign, the influential K-pop musician shares how her journey blends seamlessly with the manufacturer’s ethos of “success and elevating those around you”.
Her self-confidence, empowerment, and ability to break down boundaries within cultures is part of the Chivas ethos, and is embodied by the ‘Chivas Regal x LISA: I Rise, We Rise’ ad.
We all know that this global K-pop superstar continues to inspire different generations most especially the younger ones more into music, culture, and self-confidence.
Lalisa has undoubtedly broken boundaries and went beyond social parameters in her story to success. K-pop is a definite non-stop hustle and she proved that multiple years of training and tenacity have definitely paid off.
Nick Blacknell, global marketing director of Chivas, commented that Lisa is indeed the perfect spokesperson for the campaign.
“The international superstar is a role model for the next generation and has appeal across a number of passions including music and fashion.” Blacknell said.
This collaboration with Lisa isn’t the only update Chivas has got up its sleeves this year. The Scotch label will also launch a new sustainable design of its iconic Chivas 12 expression, which sees a more contemporary aesthetic on its bottle, label, and pack. The new packaging also promises to use less glass, plastic and recycles with less energy, making it a much more sustainable alternative.
