#AccidentalInfluencer shows the art of imitation in this initiative which focuses on the Tennis 1977 sneakers from its newly launched sustainable collection. It presents imagery featuring seemingly identical people who gather in different everyday situations.
When it comes to playful innovation, Gucci is usually at the top of its high fashion game. This humorous take on imitation drives ordinary items into a bizarrely memorable light, showing just how pleasing a “coincidental” match can be when paired with Gucci’s iconic sneaker design.
According to Gucci, “The result is an array of hypnotic and haunting scenes, where individuals seem to suggest improbable visual coincidences between their looks and settings.”
This #AccidentalInfluencer campaign continues to channel that doubling of modernity and nostalgia with a soft-focus exploration of the doppelganger.
The man behind this cool, one-of-a kind production is no other than Max Siedentopf. He plays with the idea of copying and inspiration with everyday routine included. Siedentopf is a London-based multidisciplinary conceptual artist working across video, photography, sculpture, creative direction, and everything in-between.
Also, as part of the campaign’s run, you’ll see bits of augmented reality and its magic. Technology happened.
Siedentopf’s series of gorgeous images will have you seeing double and thinking: “well one of them has to change!” – just anything but the shoes.
