Digital Marketing can bring a lot of opportunities in the business world that also include growth, future partnerships, more exposure of sales. The beauty of it is that it allows us to engage with different prospects not limited within reach, sometimes beyond that.
At present, with the growing population of influence and rise in technology, there are also rising developments from within that needs changing—and sometimes, very minimal, just to keep up with the new market, the ever-growing change and evolution of impact to bigger audiences.
Here are the 9 digital marketing trends of 2022 to navigate our way in:
1. SHORT, DIY VIDEOS
Short videos maximize our way of living in the present which is the fast-paced environment. We consume content and highlights the need for simple and messages or engaging content that asks us to participate—whether it’s learning a new dance, joining a challenge, or participating in surveys and polls.
Short engaging video content are candid, behind-the-scenes, DIY, real stories and have a more unpolished look are what younger consumers want.
2. TELL A REAL STORY
The selling point of a brand is through storytelling. Always.
Your marketing should shift its focus to storytelling, not just telling the consumer the benefits of their product or why it’s better than their competitors, businesses should show through stories and customer testimonials how the product or service can help to solve a specific problem.
3. FOCUS ON YOUR AUDIENCE
With the pandemic and all that, people’s attention span have become so limited.
Focus your strategy on engaging with your existing audience and building your database, and you’ll find your messaging reaches those who are most interested in what you do.
4. PRIVACY, TRANSPARENCY, AND TRUST BUILDING
Digital advertising is in overload, and it’s making consumers ever more suspicious of the content they’re targeted with. Communicate with customers about what data you are collecting and for what reasons.
Make it easy and accessible to opt-out at any point. And don’t collect any data beyond what you need.
5. PERSONALIZATION
Taking the time to understand the platforms your audience uses, and how they use them, means you can create personalized messaging based on each demographic.
Personalization is going to play a big role in 2022. Make sure your audience receives those adverts at the right time and place is crucial to engagement in an oversaturated landscape.
6. CONTENT SEGMENTATION
Segmentation has been around for a while, most will use them for segmenting customers, which means to target customers with similar demographics, or shared interests.
But moving beyond the standard opt-in or -out marketing strategies, brands should be looking to more detailed and considerate tagging of their email content that allows a user to actually opt-out of receiving certain kinds of content.
7. CONVERSATIONAL MARKETING
Conversational marketing isn’t anything new. With the rise of social media and chatbots, this kind of conversational marketing is growing on an even larger scale and changing the landscape of how businesses have interactions with their customers.
Advance technology has always been the key. With chatbots playing a larger role, it also reaches a larger scale more than before.
8. ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
AI advances and does its capabilities. AI has the ability to analyze more data, more quickly, than we do as humans. For this reason, it’s able to take the large data set that’s there to analyze the purchase history and behavior of customers.
Using AI to predict your customer’s next move means you can target them with the product or service they need, right when they need it.
9. NFTs AND CRYPTO IN SOCIAL MEDIA
Now is the time to consider how your brand can jump on the bandwagon. Facebook is already promoting the use of NFT display options and avatars and we expect to see more and more companies taking a step in this direction.
The focus with NFTs and cryptocurrency is to think about how to sell the brand beyond products and services, and potentially the brand itself and the ethos it carries.
