When they say “less is more”, it’s sometimes for the better.
Minimalist packaging is at once simple and elegant. In direct opposition to several other popular packaging trends coming to the forefront of the industry as we flow into the new year, minimalism strikes a balance between environmental concerns and the chic aesthetic of overt simplicity.
This London-based designer named Mehmet Gozetik decided to strip brandings back to a minimal style. He has taken products with complex design, complicated graphics and background images and redesigned them in a simple way, to show what they would look like if they took a step back and just used a clean logotype with little distractions.
What do you think about all of these?
In this article:Branding, design, Durex, Evian, Graphic design, Guinness, Marketing, Mehmet Gozetik, minimalism, Mr. Muscle, Nutella, packaging, Pringles, Red Bull
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XSM