Well, we know that every luxury fashion house has its callsigns. The luxury fashion house Gucci’s strategy is about finding the right balance between fashion-oriented products, and classic staple pieces.
Although Gucci’s high-end image is built on the two pillars that are typical for most luxury brands, that is, craftsmanship and heritage, what distinguishes the brand from its competitors is its sensual character and the fact that it’s based brand archetype.
THE GG LOGO
The Gucci GG logo is the jewel in the Gucci crown. It encompasses everything—from accessories to its denim, putting its legendary power into each garment. It’s evidence that the best branding is the simplest. The thing about great branding is that it’s not only a brand signature, but it can double up as decoration. And, we all love a center piece of attraction.
The GG logo isn’t limited to one category, either. It’s simple and very versatile nature means that it can be transplanted onto just about anything and look at home. Taken for example the GG supreme logo that has a repeated style. From a distance, it looks like a simple grid pattern but up close it reveals its true nature. On the other hand, a GG logo on its knitted cardigan, the argyle pattern dominates the overall design—the GG logo surprise.
It’s rare to see the GG Supreme branding blown up to this size. Typically, the monogram print is taken down to minute proportions to encourage the eye to focus more closely. Not here, though, where it’s been given pride of place against the equally signature golden-brown backdrop.
Some of Gucci’s most iconic, timeless pieces have played host to the Gucci GG logo or monogram. In the design of this bag, defines the brand’s history of high-quality, leather-trimmed goods features the monogram against a floral carnation print.
When your logo’s this recognizable, you don’t need to make a big deal about it.
CONCLUSION
The logo portrays veracity and grandeur. The minimalist design employed in the logo can teach budding designers what a timeless piece of logo should contain. Designed by Aldo Gucci in honor of his father and founder of Gucci, Guccio Gucci, the logo features two interlocked “Gs” which ooze style and grace.
Simple branding like the Gucci GG logo allows a lot of variation. For the record, the official Gucci logo hasn’t changed much since the 1930s. Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather than a specific gender. The Italian luxury house offers its customers more ready-to-wear to best capitalize on fashion trends.
