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Identity And Revival: Vogue Philippines Unveils First Issue

With the striking issue of the coronavirus spread from 2020, we can’t help cut off resources due to a halt in productions and that includes print. But now, everything is different.

Photo from Instagram @voguephilippines

Vogue Philippines makes a debut and the publication’s first cover story, with photos shot by Sharif Hamza—a British-born half-Filipino, half-Egyptian photographer features Filipino-American model Chloe Magno exploring the wonders of the Philippines in spectacular fashion. It featured the Davao-born model striking poses at several tourist wonders in the country, including the lagoons of Bucas Grande, Surigao del Norte and the rock formations of Biri Island, Northern Samar, and Tinipak River, Rizal.

Photo from Instagram @voguephilippines

The publication’s Editor-in-chief said in a press release that they hope to showcase the Philippine fashion identity, by connecting us to the global community.

“Vogue remains the most powerful platform for fashion’s emerging talents and their diverse perspectives. It has always been at the crest of new aesthetics and mindsets, and we are thrilled to join the fold.”

IN AND ABOUT

In this September 2022 issue, the theme circulates around a dedicated shoot based around contemporary reinterpretations of the terno, or traditional Filipino dress; coverage of the next wave of Philippines-based designers who are shaking up the fashion world; and a feature on accessories inspired by Filipino heritage and artisanship.

Photo from Instagram @voguephilippines

Lifestyle is for sure present. The team also put into spotlight an esteemed furniture brand based in France that’s been working closely with Cebuano artisans for decades, as well as getting a preview of a sustainable Philippines resort made wholly from local island materials. Truly exquisite.

PINOY PRIDE

Vogue Philippines seeks to foremost champion Philippine fashion on a global scale. According to Valdes, the sub-stories that they mostly like to bring forward centers around the society in which people can relate and be proud of—from the manufacturers to the way that yarns are made up to the Philippine farmers as well.

Photo from Instagram @voguephilippines

Vogue Philippines must create an identity that uniquely sets it apart from its counterparts; something that is inherently Filipino.

“We use that as a guide. We are focused on malasakit (deep empathy), on bayanihan (community). We are focused on this inherent sense of optimism and joy and I think that’s very much the tone of the magazine.” Valdes added.

THE MAIDEN ISSUE

Vogue Philippines’ Editor-in-chief said that Vogue remains the most powerful platform for fashion.

“Through the content in Vogue Philippines and its platforms, we hope to showcase the Philippine fashion identity, by connecting us to the global community.” She said.

Photo from Instagram @sharifhamza

The maiden issue explores the concept of identity—what it is to be fashioned and shaped by our environment, our landscapes and by the people we cherish. It speaks of sustainable mindsets, in our own terms. It is filled with hometown heroes and global dreams—all seen through Vogue’s unique lens.” Valdes added.

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