As the Korean music industry continuously finds new ways to connect to larger musical conversations, a girl group leading the next generation of K-pop is throwing it back to a ’70s disco anthem for their latest single.
‘After LIKE’ is IVE’s new single that incorporates the instrumental hook of Gloria Gaynor‘s iconic disco hit “I Will Survive,” which spent three weeks at No. 1 on the Billboard Hot 100 in 1979 and now ranks as one of the greatest-ever chart successes on the Hot 100, as the No. 124 song of all time. The track not only continues IVE’s rich line of singles so far, but can hook new listeners — particularly as disco-pop remains a trendy sound on top 40.
Starship Entertainment released the MV teaser for IVE’s awaited comeback ‘After LIKE’ and it already looks glamorous. The teaser video starts with a screen adjustment screen and gives a thrilling feeling as if IVE time has just begun. In the video, IVE showed off a colorful image that couldn’t be taken away by styling with their own symbolic color.
The title song ‘After LIKE’ is a song about a specific love method that asks you to show a variety of charms with actions rather than hearts. The bright and cool feeling goes well with the refreshing vibe of summer. In addition, lyricist Seo Ji Eum put the bold message of Gen-Z into the lyrics, and member Rei took charge of the rap making, enhancing the level of perfection.
IVE is the latest artist from Korean label Starship Entertainment, home to a slew of popular K-pop acts including crossover stars Monsta X, girl group WJSN, singer-songwriter Jeong Sewoon and boy band CRAVITY. IVE members Yujin and Wonyoung had previously garnered fame after competing in a singing competition and becoming members of the popular-but-temporary girl group IZ*ONE before officially settling in with IVE. Members Liz, Gaeul, Leeseo and Rei complete the group.
Watch the MV below:
