Puma announced that it has teamed up with Coca-Cola to release an array of footwear and clothing items this year. The company said that the collection would bring nostalgia as the designs and colors are retro.
The collection encompasses both footwear and apparel, including classic Puma silhouettes including the T7 tracksuit and Slipstream trainer, reimagined with elevated details and finished with a retro color palette and Coca-Cola’s classic pinstripes on select items. The footwear features co-branded woven labels, molded hang tags, and exclusive packaging that includes special laces and wrapping.
The collection’s first drop includes co-branded wardrobe essentials such as hoodies and shorts, as well as a range of graphic t-shirts and cut and sew items like a relaxed polo. Drop one focuses on the Slipstream trainer, a court classic that brings ‘80s basketball to the modern-day.
The Puma and Coca-Cola collection features the American-style retro and it was added that the items were designed to celebrate the companies’ long heritage and history.
The PUMA x Coca-Cola campaign exudes Americana, transporting us back in time to a classic Route 66-style diner. Decorated with vintage posters, wall clocks and other stuff of the 1920s and ‘30s, the setting completes the purely nostalgic vibe of the collaboration.
