There’s no doubt—that after Harry’s House, everything is falling right into place.
With global phenomenon Harry Styles, all praises to Gucci for always standing out having the best campaigns ever made. Today brings out a new look at the HA HA HA collection designed by Harry himself and Gucci.
Gucci creative director Alessandro Michele have dreamt up many ways to describe this collection: it’s the result of the two playing like kids, it’s their dream wardrobe designed through WhatsApp and over glasses of wine, and “it’s more about life”.
The campaign is as whimsical and cheerful as the collection itself. The collection comprises gingham check suits adorned with cherries and lambs, unique takes on the iconic Gucci Bamboo 1947 bag, must-have teddy bear necklaces, kitsch bowties, ’70s shades, boots sporting love heart cutouts, and so much more. Everything is still injected with Styles’ love for nostalgia.
The new HA HA HA campaign is an extension of the years-long project Styles and Gucci have been organically working towards for years: an effort to tip us closer towards “masculine transformation,” said a press release from the brand.
Michele said that Harry was the mot eccentric and free guy on earth.
“Harry’s fashion inspiration lies in the rock gods who came to prominence in the ‘70s. We were sharing for a long time, images of eccentric men from the era. And so, we went really close to the things that are very difficult to find in vintage, or things that apparently belong to an era that, in a way, doesn’t exist anymore.”
No matter how people want to try to dig deep into the brand’s logomania, there is hardly a logo, insignia, or the word “Gucci” in sight.
The HA HA HA collection’s tailoring, colors, and playful styles ooze with an unmistakable Gucci signature—a quality clearly shaped and influenced by Harry Styles.
