The world of interactive video games and high-quality fashion are coming together once more for a sick and one of a kind collab. Ralph Lauren and Fortnite, created by Epic Games, are joining forces for a digital capsule collection for game users and a physical collection for shoppers.
This collaboration with this style is new for the fashion brand. The digital apparel and accessories collection are debuting in the Fortnite item shop, while the physical items can be found through Ralph Lauren.
After five decades of the iconic Polo pony, the brand redesigned the pony to have a Fortnite twist for the collab. The new design commemorates the partnership and is the first of Ralph Lauren’s digital capsules.
The designs were greatly influenced by the gaming design aesthetic of Fortnite. The capsule was intended to showcase the Ralph Lauren we all know and love with a gamer twist. A digital collection will also be available as part of the collaboration.
In a press release statement, “Ralph Lauren has always designed dreams and created new worlds.” says David Lauren, Chief Branding and Innovation Officer of Ralph Lauren.
Ralph Lauren is embracing the changing times with this new collaboration and taking a step into the world of gaming. They are holding on to their tradition of digital innovation through immersive virtual experiences and stand-out digital products.
Curious about how iconic the collection holds? It draws inspiration from the Polo Stadium Collection and Polo Sport collection from the 90s. It features a dark red and black boot with white laces, classic polos with the new logo, black and blue tops, sweats and baseball caps among others.
The two brands also paired up for a stadium cup tournament last November 4 and this is the first time a luxury brand co-hosted a global player tournament in Fortnite.
