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SMTOWN To Release New Agency-Wide Project For 2022 And The Artists’ Visuals Are Killing It

The artists of SM Entertainment have a new winter album coming to brighten up the holiday season for fans.

SMTOWN and every SM Entertainment artist shared the following teaser for SMCU PALACE, the upcoming 2022 Winter SMTOWN project. This agency-wide project will involve all SM artists, including Kangta, BoA, TVXQ, Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, NCT, NCT 127, NCT DREAM, WayV, and aespa.

The ‘SMTOWN: SMCU PALACE’ project is a continuation of “SMTOWN 2022: SMCU EXPRESS.” Under the concept of SMCU PALACE, a virtual space that exists within KWANGYA, performances, albums, experiences within the metaverse, and exhibitions will be presented to fans so that they can fully experience the newly expanded SMCU (SM Culture Universe).

On January 1, 2023, the agency will hold their 2023 SMTOWN LIVE: SMCU PALACE KWANGYA concert featuring all SM artists showing off rich and unrivaled performances that can only be seen at SMTOWN LIVE. The concert will be free to view and will be available on the SMTOWN YouTube channel and the Beyond LIVE global platform for global audiences.

The SMTOWN LIVE concert held on January 1, 2022 was the most-viewed online concert in Korea, recording roughly 51.7 million streams in 179 regions worldwide.

Last year, SM released ‘2021 Winter SMTOWN: SMCU EXPRESS,’ their first agency-wide winter album in 10 years. After selling over 416,000 copies just eight days after its release, ‘2021 Winter SMTOWN: SMCU EXPRESS’ quickly became the best-selling SMTOWN album in the agency’s history.

Guess we’re in a win-win situation here.

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