When we say ‘The Beatles’, I think we should be putting a period after for it’s a legacy people continue to listen to and live upon. The Beatles? They’re probably one of the most influential pop icons in history. Composed of Paul McCartney, George Harrison, John Lennon, and Ringo Starr – these fabulous four really changed the game in the early 60s as well as the fashion industry.
Extraordinary as it can be, may questions acquire to mind, how are they still keeping up with a gigantic content that sells? Either way, they’re still going to sell, it’s going to be an international hit.
Paul McCartney has always been big for content and strategy. His thinking revolves around making ideas how to earn attention, on how to incorporate their name, The Beatles name back in the game most especially when the band decided to stop touring. It was some of Paul’s idea that got them into spotlight.
Here are 4 of the best ‘The Beatles’ strategy we can get to improve our content:
FIND YOUR STYLE
Style is everything and it’s something that no one can take from you. The Beatles flooded the streets of Liverpool and Hamburg with their own style which is in black leather pants and jacket. They dominated the psychedelic satin army suits and had it together. Style means creating you message and consistency for your brand. Think of something that you can own and use it on a daily basis. Make everyone know it’s your brand, that it’s your name.
INNOVATION WAS THEIR DEFAULT GAME
“The Beatles changed music” is totally incomplete. They changed music five or six times, and they did it in under a decade. Their music was so fresh that they remained among the top ten best-selling acts in the world well into the 1980s, spending much of that time in top five. Artists like McCartney have to think more creatively, and the need to do experiment. The only way you can expand innovation is through trying out many experiments with you brand so you can market it as new. There’s always room to innovate, some new formats to experiments it so you just have to look. Even for now, having the need to provoke content generation in order to promote the new material can be an exciting tool.
FIND GREAT COLLABORATORS
Paul McCartney’s marketing strategy has always been wise and smart. They have to make the right associations with people and make sure they’re being seen because that is how you are going to sell. He associated himself with celebrities like Jimmy Fallon, James Corden, and Howard Stern. A lot of us are curious about how are they still on the go in producing a lot of music videos up to date? The Beatles are no longer complete but their appeal remains. It’s the result of something: they have loyal fans who still admire their music and wait for what’s new and continue doing it for so long. They remastered their songs and transform some videos into animated ones in which trends. One announcement and the fans are there. Many people are still curious but we’re always here to find out.
VISUALS MATTER
The Beatles are known supreme songwriters and we can never argue with that. But it shouldn’t be forgotten that much of The Beatles’ legacy owes to the impact of the imagery they created to supplement their songs. In fact, you might notice and argue that the cover art from both ‘Abbey Road’ and ‘Sgt Pepper’s Lonely-Hearts Club Band’ is actually more memorable than any single song on either album and that itself became history. The point is? To make awesome visuals together with your writeups and content. We should never underestimate the power of a brilliant visual for it grabs attention, boost it and provide the icing part of your content.
