Brands are doing it right when they relate to their customers. That’s why all praises to this motorcycle hailing platform for giving its customers a less-hassle ride through the congested streets and at the same time, making fun of things relatable in social media.
Angkas does not only provide services (through passenger and padala) but also offers organic sentiments through its playful content.
Memes are undoubtedly on the rise and it’s a subset of viral marketing which is a practice of using mediums like ‘word of mouth’ or ‘social media networks’ to fulfill marketing goals. ‘Angkas’ is a master of memes– from adopting them, to recreating them into something different so viewers can relate, those tactics are truly an effective emphasis on how this brand upholds its nature and how it established its brand as one of the people.
Aside from it being extremely relatable and funny, it goes viral because people share it. Filipinos are known for humor that’s why everything turns out to be catchy.
Here are some of the tips in the Meme Marketing world that we can learn through examples from Angkas:
Create relatable content with memes
Angkas has been posting and gathering content in which people and its consumers can relate. They use a language that is spoken by their target market online.
Angkas made sure that coming up with these relatable contents means they too, can relate with all the fun and the struggle. They established their name in a way that real people will know and understand, and not just for the sake of profit.
Engage and participate with other brands
Yup, you heard that right– get it on with different brands. Interaction with brands doesn’t mean that you have to be partners with them already but engaging in a sense that you’re utilizing the power of each other to gain more presence.
Angkas took advantage of this aspect and collaborated with popular brands like McDonald’s, Shopee, Netflix, and St. Peter Memorial.
Keep up with the current events
Current events aren’t only news and things on television, it could also mean the present trends. Keeping up with the current events also means informing your customers in a way that you do not lose your voice or branding.
Being out there in social media also means being able to inform and relate. Angkas continuously achieves that goal and people know it.
Consistency is key most especially to its branded persona
Stay true to your branding, own it, and people will notice it. Angkas has successfully expertized witty millennial speak that is quite common or familiar with Millennials and Generation Z– which is exactly its target market. You carry your brand wherever you go. That’s why it’s super important, because in that way, followers will retain to be your loyal followers as they are truly immersed with your consistent personality and branding.
