The Bondee craze took over the internet, were you able to download it before it died down?
Gen-Z thing, Bondee is the “next-gen social media app” created by Metadream, an independent tech company based in Singapore and its features allow users to interact by updating their moods, informing their friends what they are currently doing, and sending real-time pictures. It’s a virtual plaza with very cute themes that’s why after its launch, people were able to download it and enjoy the fun till it lasted.
Additionally, what makes Bondee even more interesting is that you can customize your own rooms and be neighbors with your friends alongside personalizing your own avatars. You can also do activities with your friends virtually by camping, swimming, and sailing.
It subtly introduces its users to the metaverse as it engages with a virtual character that does mundane daily and a lot of people describe it to be a crossover between The Sims and Animal Crossing. The Bondee Craze was seen all over Tiktok, Facebook, and Instagram as a stream of QR Codes filled your feeds. It was a total hype because business and establishments also joined the trend to acquire more consumers to see that they also relate. Logic is, the more you participate in this kind of stuff, the more people you get because the trend sells.
However, the hype didn’t take long. Why did the users suddenly lose interest?
Users found that there are too many apps that they go through per day and Bondee isn’t the app that people will gravitate towards. It isn’t sustainable as there is nothing that motivates the users to use it longer. The essence and joy of the app are in the creation of the characters and designing your room and there is nothing to look forward to after. That’s a fact. Even if some enjoyed the app itself, there is nothing to see if your friends stopped updating their Bondee. A sustainable in-app activity could encourage people to continuously use it.
Though Bondee put functions they got from Instagram, which is updating your current status, there are also existing apps where you get the total use of it all because they serve its main functions. For example, Locket. This is where you share a photo to update your friends and Telegram where you message your people in a more convenient and cute way.
However, people still think each individual app is better to be used alone. Each app has its own attractiveness and an app like Bondee failed to act as an alternative to these other apps. The functionality of each feature must be improved.
Users also showed their frustrations in Bondee as there were limited things to do and choices of free items to choose from are also limited. There was a feature where you will sail to get random items by floating, but people only got bored as items were also boring. Going back and sailing for hours led to unnecessary time wasted and fatigue that made people lose interest in the game.
Incentivizing the users to go back to Bondee is a good strategy and creating a feature that will make it useful to their day-to-day lives will be even better.
Once people exhausted all the features, it seemed repetitive and felt boring and unnecessary to use.
Have you seen Bondee all over your social media last January?
