Lately, life has been a series of trends. And what better way to market yourself and your brand is through podcast.
Brands can reach a captive audience by using podcasting. With today’s mobile lifestyle, having the ability to podcast on demand gives businesses and brands the freedom to tell their story whenever and wherever they want, which helps build authority in your sector and brand advocates along the way.
So, in order for you to get your audience– you have to decide your interesting topics right away and carry on.
What is podcast marketing?
In order to increase your audience and brand awareness, you must develop a strategy and employ tactics for podcast marketing.
How can I expand my podcast is a common question we receive. We also want to establish right away that growth is a gradual process. Specifically podcast marketing, podcasting is a long-term endeavor. We see that, if one person wants to establishes his or her brand, they go all beyond measures to promote the brand elsewhere. When it comes to how to grow a podcast, it takes dedication, patience, and strategy. And when it comes to marketing your show it’s really no different.
Here are some of the key areas to focus on to get started:
SOCIAL MEDIA PROMOTION
Social media is the first ever target if you want to cover it all. When it comes to podcast marketing, social media can be a very effective tool. Depending on the subject matter of your show, some social media platforms may perform better than others, but it doesn’t hurt to try out a few to see which ones stick. If you look at where your audience resides, you might be surprised. The use of social media is for you to share new episodes of your podcast, announcements, relevant content for the series, find out more about your audience, etc. The information you share should engage your followers and pique their interests.
PODCAST GUEST NETWORK
One aspect of podcast marketing that is frequently disregarded is guest networks. Perhaps it’s because you sometimes have to push guests to promote the podcast more than you would like to, or maybe it’s just not something you think about doing. Maybe they’ll start by listening to the episode with the guest they follow, but once you’ve hooked them, you’ll have a brand-new loyal listener in no time.
INTERNAL COMMUNICATIONS
We’re going to assume that if you’re a bigger brand, you already have some kind of internal communications system. We’re here to support you in using that to promote the podcast and inform every single employee about the existence of this series. A good strategy is to make your staff members proud of the podcast and thrilled that they get to work with the company that sponsors this kind of content.
COMMUNITY GROWTH
Podcast growth is greatly aided by community growth. Finding other communities that you can join or that you are already active in can be a greatly effective way to share your series, in addition to creating your own community, which is an awesome podcast marketing tool.
Make a list of the communities you are already a part of. These communities can be on Facebook, Instagram, in-person, etc. Then, make a point of posting in the communities where potential members of your podcast’s target audience may reside.
PODCAST CONTESTS
Contests are a powerful tool for quickly increasing your listenership. However, you can hold a contest at any time during your journey. We advise holding one just before your podcast launches.
Some things that you might want to consider asking your participants to do are:
- Follow & subscribe
- Download episodes
- Leave a rating
- Leave a review
And some prizes can include:
- Gift cards
- Products
- Services
CONCLUSION
In the past few years, podcasts’ appeal has grown significantly. If you had asked me about podcasts a few years ago, I would have advised you to stop following this dated trend. But now, circumstances have changed. Nowadays, a large number of influential people and celebrities have launched their own podcasts on various subjects. There is a sizable opportunity for brands to incorporate podcasts into their digital marketing strategy given the large number of people who listen to them.
