ICYMI: Megan Markle, the Duchess of Sussex, was seen wearing white Veja sneakers years back. The iconic move led to explosive global growth. Celebrities in the Philippines have also been seen wearing this brand, including Julia Baretto and Carla Abellana.
Veja, the French footwear brand has made its way to the Philippines. Recognizable by its iconic logo–a sleek fusion of a wordmark and a minimalist “V” symbol–Veja has maintained its distinctive identity for nearly twenty years.
Veja skyrocketed to fame through organic brand and celebrity publicity, smashing growth records in the following years. Esquire reported $120M in 2020 sales, up from $78.5M. This multimillion-dollar brand emerged as a key contender in the cutthroat footwear arena without splurging a dime on celeb endorsements or flashy PR stunts.
How it started: François-Ghislain Morillion and Sébastien Kopp, the label’s co-founders, had no prior experience in the fashion industry when they founded it in 2004. They left the world of investment banking to establish a business that would make a positive social difference.
Why should you consider investing in sneakers adorned with the iconic V logo?
Stylish Versatility
Veja sneakers are not just stylish; they effortlessly complement a myriad of outfits. From casual denim to elegant dresses, these sneakers seamlessly transition from day to night, making them the ultimate wardrobe staple. Whether you’re hitting the gym or exploring a new city, Veja has you covered, ensuring you always look and feel fantastic.
Diverse Styles
Among Veja’s extensive lineup, the Esplar, Campo, and V-10 stand out as top favorites. Each style offers its unique charm and functionality, catering to a wide range of preferences. Versatile enough for individuals of all ages, these sneakers are a hit with both fashion-forward adults and trendsetting youngsters alike.
Exceptional Quality
When it comes to durability, Veja sneakers reign supreme. Crafted with meticulous attention to detail, they effortlessly blend chic simplicity with unparalleled sturdiness. Designed to withstand the test of time, these sneakers maintain their pristine condition even after prolonged wear, ensuring long-lasting satisfaction for their owners.
Sustainable Excellence
Beyond aesthetics and durability, Veja sets itself apart as a sustainable shoe brand committed to ethical practices. Transparent in its approach, Veja leads the industry in eco-friendly initiatives, from using fabric made entirely from recycled plastic bottles to sourcing wild rubber from the Amazon rainforest. By prioritizing fair wages, sustainable materials, and organic practices, Veja not only elevates the fashion landscape but also promotes environmental consciousness and social responsibility.
Talking about Veja’s sustainability, the cult favorite sneaker has gained recognition through partnerships and socially responsible branding strategies, making it the brand environmentally-conscious consumers seek because of its commitment to sustainability.
Here are some of their top-line sustainability efforts:
- Veja buys organic cotton directly from farmers at fair prices, harvested alongside subsistence crops without chemicals.
- Veja soles contain between 18 and 22% natural rubber.
- Since 2004, Veja has saved 120,000 hectares of Amazon forest by buying 195 tons of wild rubber.
- Every year, they ensure their sneakers are safe from harmful chemicals by carefully checking their production methods.
Fun facts about Veja sneakers and the materials they use:
- Veja is the first sneaker brand to use fabric entirely made from recycled plastic bottles, known as B-mesh.
- After 5 years of research, Veja introduced Corn-Waste Leather (CWL), a smooth, vegan, and eco-friendly alternative to leather.
- J-Mesh is a blend of jute, recycled cotton, and recycled PET, incorporating traditional Brazilian burlap for anti-static and thermoregulation properties.
- Veja uses recycled polyester to make sneaker linings in many of their shoe styles.
A lot of people mispronounce the name for its simplicity, but the right way to pronounce this brand is /vey-zha/.
Veja sneakers are available for shipping via Zalora and in some physical stores here in the Metro, like Ayala Malls Manila Bay, UP Town Center, Uptown BGC, Glorietta, and many more. `
Why should you cop a pair? From the construction of the sneaker to the materials used, the brand is dedicated to creating a product that has a positive effect at every turn.
