BINI taking over our lives in 2023 might be one of the greatest reasons why we have to support P-pop because of its potential. P-Pop is experiencing a remarkable surge in global recognition, with Filipino musical talent making waves on the international stage. Amid the growing number of P-Pop groups, one ensemble has notably set themselves apart through their unwavering and passionate celebration of Filipino culture. Since their debut in 2021, ALAMAT, proudly backed by Viva Records and Nuno Media, has captivated audiences with their vibrant and proud embodiment of their heritage.
The fans are right; ALAMAT is a no skip discography group. If you have the time to question yourself about the things that made you stan and officially become a Magiliw, NOW is the best time.
ALAMAT is redefining the P-Pop genre with their unique multi-ethnic and multilingual approach. They delve into themes close to home, like colonialism and diversity, while honoring cultural weaves and patterns in their style.
The dynamic P-Pop group is composed of Tomás, R-Ji, Taneo, Alas, Mo, and Jao. Their seamless blend of Philippine heritage with modern music has garnered them praise and a dedicated fanbase. ALAMAT’s talents shine through in their diverse concepts and captivating performances, making their discography a treasure trove for any music lover. If you’re thinking about joining their loyal fans, known as Magiliw, here are a few tracks to get you started:
MAHARANI
Maharani stands out as ALAMAT’s most-streamed and arguably most successful song. This track is a perfect showcase of ALAMAT’s signature sound and concept, blending modernity with distinctly Filipino elements. “Maharani” is a heartfelt ode to a queen, weaving in rich references to Filipino folklore and culture. The song’s instrumental features indigenous instruments, and its music video highlights the traditional dance, singkil. With its catchy and romantic vibe, “Maharani” is a must-listen. If you haven’t heard it yet, you’re definitely missing out on a true gem of P-Pop.
DAGUNDONG
Dagundong,” is a powerful anthem that embodies the resilient spirit of the Filipino people. This bass- and rap-heavy track, with its roaring pre-chorus, highlights a crucial aspect of Filipino identity—rising against adversity and overcoming the odds throughout history. “Dagundong” is a call-to-arms against oppression and injustice, filled with lyrical and visual references to the Philippine struggle. It’s a showcase of strength and heart, qualities that ALAMAT consistently demonstrates. This track is a bold statement of their artistic vision and cultural pride.
DAYANG
This song is just as fancy as time goes by. This mellower yet upbeat track is brimming with rhythm and romance as the group declares their love for their “dayang” (a lady or “princess” in Tausug). Much like “Maharani,” “Dayang” seamlessly blends heartfelt lyrics with an irresistible melody, making it a must-listen for anyone who appreciates a touch of classic boy band flair with a distinctly Filipino twist.
KASMALA
Kasmala follows their debut with a modern, upbeat vibe that celebrates being captivated by someone’s beauty. However, the music video tells a deeper story, rich with symbolism and references to native Philippine history and the struggles faced by the Filipino people. This blend of catchy tunes and profound visuals makes “kasmala” standout, showcasing ALAMAT’s unique ability to intertwine contemporary music with powerful cultural narratives.
DAY AND NIGHT
The obvious longing in ALAMAT’s music is one feature that sets them apart. Their summery pop song “Day and Night,” from the album “IsaPuso,” is a welcome combination of English, Filipino, and Bisaya. The song perfectly captures the lighthearted spirit of thinking about someone all the time. It’s equal parts new and entertaining. The fact that “Day and Night” was choreographed by Jao, the youngest member of the group, added to its appeal. It’s great to see ALAMAT members putting their creative abilities front and center, like Jao and Alas, who also contribute as producers. Because of this personal touch, ALAMAT stands out in the P-Pop scene and gives their music and performances a distinct flair.
WALANG HANGGAN
In ALAMAT’s discography, “Walang Hanggan” is a rare ballad that beautifully displays the members’ vocal abilities. Themes of forgiveness and the promise of forever are explored in this melancholy and moving song. The members of ALAMAT are shown in the symbolically rich music video battling heartbreak, loss, and other social and personal obstacles, all in keeping with the band’s distinctive style. “Walang Hanggan” stands out in ALAMAT’s repertoire because it is a moving song that demonstrates the group’s capacity to communicate profound emotion and important ideas through music.
CONCLUSION
ALAMAT is not just making waves; they are carving a unique identity through their profound cultural awareness and advocacy. Their distinctiveness lies in their outfits, choreography, and the use of diverse instruments and languages from across the Philippines. By consistently weaving references to Philippine folklore into their music, they create a close association with the rich culture that has shaped them both as individuals and as a group. With ALAMAT, you don’t just enjoy great music—you embark on a journey of learning and appreciating the heritage and identity of Filipinos.
