With 2024 having smoothly passed its midpoint, XS Multimedia (XSM) is taking its moment to celebrate its remarkable successes in digital marketing for the first half of the year.
The beginning of 2024 had a myriad of challenges in mind for XSM—but none of which this agency had found difficult to handle. With determination, expertise and brutal creativity, XSM navigated through the twists and turns and completed the first six months powerfully.
Here are the brands who’ve been elevated and impacted by the creativity XSM has always been known for.
Joel Cruz Brands
Social Media Campaign
Joel Cruz, one of the top celebrity entrepreneurs in the Philippines, has entrusted XSM to elevate the presence of his diverse enterprises: Takoyatea, White House of the Lord of Scents hotel, and his scentsational perfume line, Aficionado.
Despite the varied nature of Joel Cruz’s businesses, XSM was still able to adapt unique initiatives for each one. Existing brand guidelines, the target market, and business goals were carefully considered by XSM before developing strong campaigns that brought out the best for each brand.
Aficionado
Aficionado is a longstanding, affordable yet exquisite perfume line, qualities which earned its reputation as the country’s “Pambansang Pabango”.
Aficionado’s primary goal is to tap emerging young market and introduce a new, elevated, and premium look for their whole line of perfumes, and reinforce Aficionado as the country’s ’IT’ perfume.
What’s special about Aficionado is the potential for broader market, ranging from students to typical Filipino workers, to solidify their trust in the brand’s products. Boosting the brand’s social media visuals to a world-class standard while assuring the same price point influenced the market to believe that they, too, will feel world-class with this affordable perfume.
This gave birth to the XSM’s campaign #AficionadoOfficiallyAkoTo. XSM didn’t stop at extraordinary visuals, but also spread this campaign through influencer marketing, PR kits, digital raffles, and unique seasonal offers.
Takoyatea by Joel Cruz
Delicious, affordable, and trendy! Takoyatea is Joel Cruz’s food business featuring a flavor fusion of Japanese cuisine and staple comfort food.
For Takoyatea, XSM took on a more creative and fun approach, leading with the unforgettable campaign, #TATAKoyatea. The agency began by organizing a creative photoshoot with the restaurant’s food, and produced a variety of dynamic shots that became the foundation of Takoyatea’s mouth-watering ads.
The ads look great, but how can Takoyatea guarantee the taste? For this, XSM initiated a regular cycle of influencer marketing, reaching out to food vloggers to make a review of the restaurant’s take of Japanese cuisine.
This helped put Takoyatea on the foodie radar, and it wasn’t long before #TATAKoyatea became a frequent craving.
White House of the Lord of Scents
Joel Cruz’s White House in Baguio City had become a popular tourist attraction even before it officially became a hotel. As a celebrity home, people flocked to the White House to experience for themselves the grand story of the Lord of Scents—resulting in them having a White House story of their own.
XSM then crafted #YourWhiteHouseStory, a compelling campaign that asserts the White House of the Lord of Scents as the origin of everyone’s beautiful Baguio City story.
Aside from promoting the beauty and amenities of the White House, XSM closely followed vacation trends, Baguio City tourist habits and fads, and integrated it into the campaign’s messaging to resonate and engage with the audience. This inspired tourists to choose to stay at the White House or simply add it into their must-visit itinerary, thus producing more grand White House stories.
What all these brands had in common is the application of the agency’s brutal creativity. XSM enhanced the brands’ social media visuals into stunning and attention-grabbing posts, while also organizing effective promotional offers and influencer campaigns that expanded the online and offline reach of each business.
With XSM, these already established brands shot to more memorable heights.
DKT Health
Social Media Performance Marketing
DKT Health is an international organization that promotes reproductive health, proper sex education, and family planning through their products and initiatives. Under DKT Health are familiar brands Trust Condoms and Premiere Condoms, and advocacy pages Trust Pinay and Do It Right.
This time, XSM was tapped for its expertise in performance marketing. The agency is in charge of boosting the brands’ Facebook posts in the Philippines and monitoring their performance throughout the platform.
Every month, XSM reviews the metrics of each Facebook page, and generates an in-depth report that DKT Health can use to guide their next ad concepts. Top posts are congratulated and maintained while rejections are thoroughly researched and improved.
DKT Health has trusted XSM’s expert insight for years, and uses it to continuously achieve their noble objective of reproductive health and sex education for all.
Acceso Home Lifts
2023-2024 Social Media Campaign
Acceso Home Lifts is committed to building Filipinos a #HomeMadeBetter, and XSM is just as committed to convey that message through exquisite visuals.
XSM was tasked to produce elegant and minimalistic graphics, engaging GIFs, and informative Facebook and Instagram reels to promote the accessibility and beauty of a home lift, as well as to demonstrate Acceso Home Lifts’ genuine care for their customers. With this campaign, XSM has helped Acceso fully convince the market that their home can be a #HomeMadeBetter.
Greenwich Pizza
Valentine’s Day E-Commerce Campaign
What better way to celebrate Valentines if not with a tasty pizza? For this year’s romantic holiday, returnee-client Greenwich tapped XSM again to help spread the word of their Valentine promos.
Through prior projects, XSM has established Greenwich’s look for their digital banners and kept it consistent for this year’s Valentine promos. XSM produced four attention-grabbing and distinct banners for the restaurant’s platform.
AC Gaming
10th Anniversary Event – Video Materials
For their 10th anniversary, AC Gaming wanted to celebrate with a bang, and they knew they’d find it with XSM.
AC Gaming is one of the top 5 gaming companies in Japan and they’ve expanded their gaming excellence to numerous Asian regions, successfully establishing themselves as industry leaders in Southeast Asia.
AC Gaming asked XSM to produce a 4 to 5 minute video together with other motions graphics to set the mood of their 10th anniversary event held in the Philippines. As they have set roots in numerous Asian countries, they wanted all of it to be included and showcased in the video—and they wanted it all seen through the eyes of a dragon.
Through a compelling storyline, expert collaboration, and unwavering focus, XSM produced an amazing video featuring an airplane morphing into a golden dragon as it travels all over Asia, exploring cultures, evoking awe, and finally seamlessly transitioning into AC Gaming’s logo.
The client wanted ‘wow!’, and XSM delivered beyond.
Ortigas Land Corporation
2023-2024 Social Media Campaign
As one of the leading real estate developers of Metro Manila, Ortigas Land sought the expertise of XSM to elevate their social media presence and capture the attention of both local and international real estate seekers.
XSM created social media content for five of Ortigas Land’s properties, namely, Olin at Jade Drive, Empress at Capitol Commons, Residences at The Galleon, Maple at Verdánt Towers, and Maven at Capitol Commons. Each of the properties’ distinct features and amenities were given a spotlight, all while encompassing Ortigas Land’s own core message: We Build Great Spaces For Life.
Aside from social media posts, XSM also produced lifestyle articles for their website, spanning different topics from condo-living tips up to why a high-rise is best for a corporate office. This furthered Ortigas Land’s visibility beyond social media, and casted a wider net throughout the digital space.
Skines Aesthetic
2023-2024 Social Media Campaign
Skines Aesthetic is no longer gatekeeping their secret to healthy and beautiful skin, and XSM took on the task to pass on the good news.
Skines Aesthetic is a clinic that provides affordable skin solutions through their compassionate dermatologists. XSM spread this advocacy and their services through a straightforward and meaningful campaign #TheSkinesSecret.
To align with their love for aesthetics, XSM curated a beautiful Instagram and Facebook feed which was received positively by both the client and market. XSM also went above and beyond the contracted services by scheduling a photoshoot for the clinic and its doctors, producing engaging reels, and creating supplementary materials for their promos—all to ensure client success.
QNET – Achievers’ Club
Championing You Campaign – YouTube Shorts
XSM sets an unforgettable standard when it comes to its outputs, and QNET is a client that has trusted this standard for years.
QNET is an international direct-selling company for individuals to become distributors of health, wellness, and lifestyle products. Every year, QNET awards exemplary distributors through a program called Achievers’ Club, and XSM was tasked to produce outputs that feature its Achievers.
This year, XSM produced a total of 10 short-form videos that spotlights the esteemed badge-earners, aligning it with QNET’s 26th Anniversary key message: Championing You.
Megaworld
35th Anniversary Video Campaign
Another real estate giant, Megaworld, was next to tap into XSM’s marketing excellence for their 35th anniversary video.
Megaworld is a nationwide real estate developer with numerous properties that encompass their pioneered lifestyle concept: Live, Work, Play. For their 35th anniversary, Megaworld wanted a celebratory video that shows off their townships all over the country, their green and inspiring initiatives as a major corporation, and their key message: A Lasting Vision.
XSM took these client objectives to heart, and crafted an eloquent story accompanied with creative execution for the video to create a campaign that allows viewers to ‘Step Into a Whole Megaworld.’ To capture the materials needed and fully realize the vision, it took the team around 25 days and back-to-back visits to 23 townships in Metro Manila and 10 provinces in the Philippines–Rizal, Cavite, Batangas, Laguna, Pampanga, IloIlo, Aklan, Cebu, Negros Occidental, and Davao del Sur.
Megaworld’s 35th anniversary video can be seen in Megaworld cinemas, LED screens within its townships, and on their social media channels. The video published in their Facebook page has accumulated almost 2 million views as of this writing.
ONGOING PROJECTS
Aside from the completed projects, here are some newly-signed brands who are all ready to be elevated by brutal creativity:
PUMA SOUTHEAST ASIA
Social Media Campaign – Video and Photoshoot
PUMA is going for a major upgrade in its visuals, and XSM is here to deliver.
XSM is tasked to create a world-class campaign for PUMA Southeast Asia, and this involves a product shoot to create stunning static visuals, an impactful 15-second product showcase, and a write-up intended for the brand’s digital channels including SEA websites, e-commerce platforms, social media, and direct mail. The campaign is set to be launched all over regions, namely, Singapore, Malaysia, Thailand, Indonesia, and the Philippines.
HCG
Social Media Campaign
For the first time, HCG is exploring the services of a marketing agency, and sent out invites to notable agencies, XSM included. XSM prevailed over other agencies with an outstanding pitch, and won over the brand.
*sample artwork only
*sample artwork only
Now, XSM is collaborating with HCG to advertise their champion product, an innovative toilet called the Smart T Plus. The all-encompassing campaign for this project not only targets Class A and B Filipinos, but also those in Taiwan and other Asian countries.
XSM is set to start the Smart T Plus’ video production this August 2024.
Don Bosco-One TVET Philippines
Coffee Table Book Phases 1-2
Different from the usual digital marketing services, XSM proves versatility by taking on the task of designing a coffee book for the academic institution, Don Bosco-One Technical Vocational Education and Training (DB1TVET).
*sample artwork only
Here, XSM is set to tell the story of Don Bosco through unique artistic execution, making sure that the history and successes of the institution is correctly immortalized while imparting a visually beautiful keepsake for its stakeholders for different project phases. As of this writing, XSM is working closely with Don Bosco to ensure that the look desired is the look achieved.
CONCLUSION
The first half of 2024 has been a testament to XSM’s marketing versatility and brutal creativity. Each project showcased the agency’s ability to adapt strategies to the needs of diverse industries while ensuring exceptional results and connections between the clients and their audiences.
As 2024 moves forward, XSM too, will push the limits of digital marketing forward. XSM’s success in the first half of the year has proven its marketing mastery and innovation, as well as its conviction to take on varied challenges, accomplishing it beyond agency and client standards, and achieving even greater successes for clients.
Watch out for more of XSM’s brutally creative projects for the rest of 2024.
Your brand could be next to reach greater heights! Reach out to us at inquiry@xsmultimedia.com.
