Running clubs have become dynamic spaces for connecting with communities that share a mutual passion for fitness, sometimes blending fashion and function.
Whether you’re a seasoned runner or a newbie, these clubs offer accountability, motivation, and an abundance of support from like-minded individuals. They push you to become a better version of yourself while keeping you updated with the latest in athleisure–ensuring you perform and look your best while you run.
With the surge of running clubs, brands like On are gaining serious traction. Known for its innovation, this sportswear brand has captured the hearts of fitness enthusiasts and fashion-forward individuals alike.
RUNNING ON CLOUDS
On Cloud running shoes deliver everything runners need–lightweight feel, next-level cushioning, ample toe room, durability, and versatility, all powered by their signature CloudTec® technology.
What’s most notable are the hollowed tubes, which the brand refers to as “clouds”, that provide stability and cushion with every step. Aside from unquestionable comfort, people have also noted the shoes to be very appealing for its innovative design, making it a worthwhile investment for those who favor both fashion and function.
STREET STYLE WITH ON
On sets itself apart from other brands for its signature appearance. In turn, this look has appealed outside of its fitness-centered demographic attributed to the high quality of the materials used.
As Bianca Pestalozzi, General Manager of On, explains, “Sportswear has become the modern uniform… We’ve embraced this evolution, bridging the gap between performance and lifestyle.”
On shoes have caught the eyes of influencers and social-media savvy users, pairing the chic footwear with their outfits of the day (OOTD). Articles and TikToks across the internet have highlighted the running shoes, and have given viewers ideas on how to style look inspirations. Hundreds of Londoners have also been noticed wearing the sneakers regularly.
ATHLEISURE IS NOT A FAD
On has taken advantage of the overlap between lifestyle and physical activity through its footwear. This has led to their boom in popularity amongst athletes and fashionistas. The offered versatility has contributed to the continued success of the general public.
In a world where schedules are packed but wellness is prioritized, the need for multi-functional clothing is greater than ever. On’s success showcases how brands can innovate to meet the demands of a market that values both performance and style.
By embracing the intersection of fashion and fitness, On has proven that athleisure is no passing trend—it’s a way of life.
