Sneakerheads are known to be extra and DJ Khaled is way above extra.
During the NBA game between the Miami Heat and Charlotte Hornets, DJ Khaled made waves online thanks to the great lengths he went to keep his unreleased Air Jordan sneakers clean.
The American DJ was seen placing his yet-to-be-released Air Jordan shoes on a pillow, sparking a memefest to the public globally as images of the kicks went online. Netizens wondered whether this was just a publicity stunt or whether he truly wanted to keep them clean. The real question arose when a user asked how he got to the game in the first place.
“Did they carry him to his seat?”
Air Jordan 5 ‘DJ Khaled We The Best Crimson Bliss’
The Air Jordan 5 ‘DJ Khaled We The Best Crimson Bliss’ is launching alongside another pair of Air Jordan 5s called the ‘DJ Khaled We The Best Sail’ colorway.
The Air Jordan 5 was originally released in February 1990 and has been reimagined in every colorway imaginable over the years. DJ Khaled chose to dress the classic silhouette in colors called Crimson Bliss, Leche Blue, and Sail.
FUN FACT: This is not the first collaboration between Jordan Brand and DJ Khaled. The award-winning music producer took on the Air Jordan 3 back in 2018, designing it in blue and black.
The Air Jordan 5 ‘DJ Khaled We The Best Crimson Bliss’ will release on November 28, 2022.