It’s official. 2023 is the year of magenta and we’re totally in love. Executive Director of the Pantone Color Institute Leatrice Eiseman said that this color is brave, fearless, depicts joy and optimism in which people are in dire need of.
Viva Magenta 18-750 is described as a shade rooted in nature descending from the red family and expressive of a new signal of strength.
There’s also a psychological, emotional component. Pantone says magenta balances boldness and fun, confidence and humanity. It likens that to how digital spaces have accelerated globalization, allowing people to connect with others and deepen their empathy.
According to Pantone officials, this magenta is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach. PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
The Pantone Color Institute was founded two decades after the color company and has been championing colors of the year since cerulean blue in 2000.The program aims to highlight the relationship between color and culture, and colors of the year are chosen because they reflect the global culture at a specific moment in time, according to Laurie Pressman, the institute’s vice president.
The selection process involves looking at everything from the entertainment and travel industries to technologies, cultural events and socioeconomic conditions, to analyze and forecast trends.
CONCLUSION
According to Pantone officials, Viva Magenta is a universally flattering shade. And how this affect everything else in harmony? Color has power in consumer behavior — one 2015 study found that 85% of shoppers base their purchasing decisions on a product’s color as well as self-expression and communication.
Pantone has a view of what color can do not only for people who are deciding what to wear or buy, but for society as a whole.
