We’ve come to an age where you can make money out of creating contents on various internet platforms, unlike decades ago where celebrity status were only exclusive to actors and models who were managed by talent agencies and giant network stations. Today, you can create your own brand, build your own show and gain revenue out of it. One of the best platforms to accomplish all that is Youtube, where 122 million active users watches 1 billion hours of content everyday. A YouTube channel may be a good option if you want to start a side business or showcase your talent as long as it’s entertaining and watchable. Making YouTube videos may, of course, seem to be enjoyable but there are various numerous factors to consider in order for you to have a successful Youtube channel.
Earning money from YouTube is very doable as to why many people are attracted to create a channel and a good number of creators are making a living off of the site. Are you curious to know how much money YouTubers earn? First we have to dive deeper on ways they create their income stream while doing the things that they love.
Ryan of Ryan’s World with his exclusive merchandise
Sponsorships
Getting sponsors for your YouTube channel might be tricky. First, having a target audience, a specific category for your contents and a huge influence to your viewers are needed for advertisers to consider sponsoring you. Having that sense of authority to your chosen niche is extremely important. Second, knowing the ins and outs of the topics you’re discussing is primal so that sustaining your audience to watch a 10 minute video at the least will be so much worth their time – just like Pewdipie for gaming, Jefree Star for trying out cosmetic brands and Ryan’s World on reviewing kids’ toys. Third, it helps to have an agent to constantly build connections to various brands under your genre because it can immensely help you build your network and at the same time gives opportunity to develop more ideas for your contents. Also, this opens you up to a wide range of collaborations to co-Youtubers, brands and even A-list celebrities. Knowing how to strategize and utilize your medium by considering the analytic scale of your reach in every content can help build your channel in an upward trajectory. This gives you insights on what not to post, who to collaborate with and what products to try on and discuss.
Jeffree Star reviewing e.l.f. cosmetics in her Youtube channel
Sponsorship fees varies from each Youtuber- the majority of creators charge a set price for a space in their video content. They can charge from a sum of $500 to a considerable sum of $10,000 (or higher). The factors to consider will be the ad’s running time (maybe a spiel), content reach and how the products will be presented. These sponsor announcements typically appears at the beginning or halfway of the video.
Assigning a CPV (Cost Per View) to your sponsored content may also help you figure out pricing. This might be anything from a penny to fifty cents up to a dollar(s). The price would be determined by multiplying the cost by the average number of views.
Examples of Affiliate Links
Affiliate links
Affiliate Marketing lets you earn a reward if one of your subscribers purchases the product via the link you provided on your video description. For many Youtubers, affiliate marketing is one of the most effective means of earning a passive revenue through their channel. If you believe the product will benefit your viewers, having to include an affiliate link in the video description is considerably rewarding not only to your viewers but also to you. A little helpful reminder to add only links that are in conjuncture to your niche. Product links that aren’t helpful to your followers may look deterrent and appear as spam looking.
One of the leading affiliate marketing sites is Click Bank, a global e-commerce platform with six million clients worldwide. If you’re a Youtuber, you can sign up and browse through thousands of products that perfectly fits your target niche. You just need to copy the product link and post it on your video description. Through this platform, you can earn a percentage for each product sold. The simple idea of this is that the more subscribers and viewers you have the more chances of consumers clicking the link and eventually purchasing the product.
Jeffree Star Cosmetics
Pewdipie Glitch Hoodie I Represent
Dude Perfect wearing their exclusive Merchandise
Merchandise
Youtuber Merch can be a wide selection of various products from hoodies, to makeup, to gaming headphones and computer chairs. It is possible that you can build a separate business model out of this, with the likes of Trixie Mattel, a RuPaul’s Drag Race All Star Winner who already built a make up warehouse and Jefree Star and James Charles who created a whole line of make up products that are readily available in various stores worldwide online and offline. You can definitely build a whole H&M-like company out of your channel as long as you stick to your niche and maintain exemplary analytics on your contents. On the contrary, estimating gross sales income of these products is quite tricky because these activities happen outside your content. Some years ago, producing merchandise involves tedious processes from conceptualization, to designing, up to talking to liaison officers, suppliers and companies, but nowadays it is easy for a Youtuber to produce quality merchandise. Thanks to these several businesses like Teespring, Crowdmade, Design by Humas, 3D Supply, Don’t Forget To Be Awesome and Juniper that are dedicated in creating quality Youtube merch.
Youtube and Teespring Merch Integration
Design by Humans Youtube Merch
Youtuber’s earnings per month Statistics:
Youtuber’s earnings from 2013 -2021
These statistics show the possibility of earning hefty amount of income through Youtube with a mix of ad revenues, merchandise and various sponsored contents.
So is it worth your time to try out being a YouTuber?
Yes, if you’re motivated by the excitement of creating your niche channel and having fun doing it then it’s definitely worth a try and besides, what is to lose by giving it a shot? You might become the next big YouTube celebrity if you have a brilliant concept to share and a little bit of luck.
Reading this article might be simple steps of one, two and three but the real work lies on consistently posting contents and persistently developing your brand. Looking at these Youtuber’s earnings might look as if they achieve those statistics effortlessly since that is what we see on their videos but to speak truthfully, these people dedicated almost a decade of their lives to perfect their craft. From conceptualizing to creating videos every week up to being involved into various scandals, these Youtubers endured a lot of pain and gave huge efforts into becoming the stars they are today. Considering all of these, your Youtube journey might start from here and we wish you the very best of luck.
