Google is a multinational technology company founded by Larry Page and Sergey Brin on September 4, 1998.
Google founders Sergey Brin and Larry Page
As we all know, Google provides services related to the internet such as digital advertisement, search engine optimization, cloud computing, access to other sites, software, and hardware.
Since its launch, Google has changed its logos until 2015. The current logo of Google comes under one of the most recognized logos in the world that’s if perhaps you live in a faraway island isolated using rock friction to create fire.
However, it is not just a logo; there’s a science behind it, and here’s what you need to know:
Evolution of Google’s Logo:
In 1996, the internet-based site was named “Backrub,” It used backup links to access areas. However, they replaced the name with Google in 1997.
The word Google is derived from the Latin word “Googols,” meaning 10 with 100th power. The idea behind this name was that this search engine could provide you with 10 with 100 more zeros results in just seconds.
After the logo was decided, now was the time to decide on the theme of the logo. The first theme of Google was designed in 1998, but netizens did not like it much.
Ruth Kedar I Image via Logomyway
In 1999, the founders of Google were introduced to Ruth Kedar, who used Adobe Garamond Typeface to design the logo. Kedar presented many designs, which the founders also introduced throughout the years.
At last, Kedar designed a straightforward yet attractive logo with a blue, red, orange, green, and red color scheme. This design was loved by everyone and remained the official logo of Google from 1999-2010.
In 2015, the logo was redesigned by the employees of Google, who completely transformed the emblem. Keeping the color scheme intact, the employees changed the whole design to product sans font. It also has a mini version with only a capital “G” with parts of the color scheme that was effectively applied on the Google apps.
The Science Behind Google’s Logo:
The color scheme in Google’s design, according to Ruth Kedar, represents the primary colors. However, Kedar also put on a secondary color green on letter ‘L’.
As new apps by Google were being developed, they wanted to make a design that could efficiently be utilized for the app. Google is just a straightforward design, and it makes the work a little easy.
The primary colors also represent that google is as acceptable and trustworthy. The secondary color in their logo depicts that Google wants to deliver the data through new and non-conventional methods.
The logo has been modified throughout the years to look younger and appealing on the screen. The logo is also made free of use. And luckily, Google also provides its services free of charge.
Wrap Up
The Google logo has gone through a lot of changes. But it seems that in the end, all of these modifications were worth it. It became one of the most recognizable brand in our modern era.
The present Google logo perfectly represents its motto of being unique and different as the company itself is always finding ways to provide useful services to people free of cost.
In this digital age, the Google logo remains as one of the most powerful icons ever made. Standing tall, easily recognizable and undoubtedly helpful.
