Life would be an absolute hell without design. Design is the most important factor when building a brand. It is a form of communication one brand to another, one company to another, and one retailer to its consumer.
Here are some design trends you should try this year:
90s Nostalgia
Trip down memory lane as we incorporate the past to present. Some of the biggest brands use 90s nostalgia as their comeback season in their promotions. The great impact of welcoming ‘Stranger Things’ really did its assignment on popularity. 90s nostalgia is an era of gothic serifs, vaporwave landscapes, and neon colors.
Intricate Maximalism
Maximalism has been in the design bubble since time immemorial. It’s not completely wrong to put all your favorites in one basket—it’s how you get your customers listen to you. Intricate Maximalism is filling space with objects, colors, and things that resemble the one who created it. It’s all about putting it all—balancing textures in particular spaces.
Ukiyo-e Flat Design
Ukiyo-e is an art movement that has shaped both Japanese and Western art we see today. These are the types of designs which are minimalistic but is filled with bold colors. The contrast of a focused design and bold colors bring a two-dimensional impression on the design. Some of Ukiyo-e’s characteristics include strong shapes and design, nature-oriented, oblivious linework, and expansive backgrounds.
Escapism
Escapism is about building spaces that makes design detach from the traditional and technology-style aspects. The purpose should bring a calming energy that will balance the tone of your design.
The goal of escapism is too look for the designer’s expanding imagination—ranging from unexpected colors, characters, and arrangements. It dives more on the fantasy side that’s why this design type is perfect for labels and websites.
Y2K
Y2K is a popular type aesthetic from 1995 up to present. This period captures childhood feels to early teens. What’s cool about this design trend is this will make you feel like you’re revisiting an old friend from the past. It provides colors in bubblegum pink, iridescent colors but makes you come back to the dark and neon one.
Frasurbane
Frasurbane is the holy step up of serif fonts. This is a 90s flashback for young adults. This speaks about the category and design set in urban areas appealing on a high culture type of look. They defined Frasurbane as Y2k’s after design—the start of a new era and the glory of the Gen X.
