Without a doubt, SEO, also known as Search Engine Optimization, remains one of the best tools to reach a wider audience without breaking the bank. If your business owns a website, you need SEO to rank higher on search results and make your website found by your target audience.
According to experts, most B2B and B2C websites often get their traffic organically, and the figure is around 51%. Paid search and social media traffic contributes a 15%. However, the intent of this article is to show you how to use the most efficient tools for keywords that would ensure the indexing of your website and make your website more visible to your target audience.
THE ESSENCE OF KEYWORDS
Keyword research is the procedure of finding words, phrases and terms that consumers used to look for products and services your brand is offering. When you indulge in keyword research, it offers you the opportunity to know the best keywords that align with the needs of the people who are searching for your product or service. Keyword research helps the search engines to have a thorough understanding of your web pages and show your website to people who use your product/service keywords.
There is no time for trial and error if you want to achieve faster results. It is an excellent idea to use the right keywords and get your desired results. Here are some tips that can help you get the keywords to rank your website and index your site on search engines.
1. USE GOOGLE KEYWORD PLANNER
Google is magnanimous to provide users with a tool to search for keywords. You can use the Google Keyword Planner to discover the best keywords for your website.
You need to make use of Google autosuggest by using related keywords for your products and services without hitting the “ENTER” button. It offers you the opportunity to know the relevant long-tail keywords and search terms that are important to your business.
2. ASK YOURSELF HONEST QUESTIONS
After choosing keywords for your business, you need to ask yourself honest questions. Some of them are:
- What is the relevance of this keyword to the content on my website?
- Will my target audience discover my website when they use these keywords?
- Will I gain attention and make more sales with these keywords?
- Will my audience be happy with my offers when they see my website?
- Do I have what my target audience is looking for?
If you can provide answers to these questions honestly, you can start your journey.
3. MAKE USE OF OTHER KEYWORD RESEARCH TOOLS
Apart from the Google Keyword Planner, there are other keyword research tools such as Google Trends, Keyworddit, Keyword Sheeter, Keyword Generator, Answer The Public, Keyword Surfer. Other keyword research tools are Questiondb, Google Search Console, and Bulk Keyword Generator.
4. MAKE A RESEARCH OF YOUR COMPETITORS’ KEYWORDS
Your competitors are not resting on their oars, and you should not relent as well. However, you can use SEMrush to discover the keywords that your competitors are using to rank their websites. When you take advantage of the power of the SEMrush tool, it offers you the chance to discover the keywords you should use in your content. BuzzSumo is another creative tool that can help you generate content around the relevant keywords.
