Compared to millennials, Gen Z people are more advance when it comes to the emerging fashion of brands, luxury brands, music, youth, and anything trendy. With economic structures changing, we can see a shift on how well people are now raised in an unapologetic and fair square era where everybody else is currently equal.
Gen Z is currently the largest population among the rest of the world with the most ethnically diverse and high-educated individuals. Yep, we can never belittle capabilities that are out of reach. The traditional views when it comes to viewpoints in masculinity and femininity are changing in shape, which is why this is just a great perspective—inclusivity.
Breaking down stereotypes
Brands are now making their movement to cater to public by breaking down stereotypes. Gender neutral has been in the industry for quite some time now. Was it the Gen Z influence? Brands have identified the need to have a produce for gender-neutral spaces and retail spaces to engage Gen Z shoppers.
We have seen that there are a lot of brands and luxury brands who are now releasing their pieces that promotes inclusivity. Some of it includes Adidas, Nike, Gucci, Tommy Hilfiger, and Versace.
Smashing the male-female standards
Aside from brands partaking in, one of the most influential things they can do is through advertisements.
Nike “dream crazier” ad promotes the spotlight of women breaking barriers, calling out people that this is what women can do.
On the other hand, Bumble, a dating app, also promotes that women can make the first move too. In a typical dating app reality, it was always the men who do it, who do the call. This feature is a strong feature allowing women to be in control too.
Gracing the genderless fashion
Harry Styles made fashion history by being the first solo man to grace the cover of American Vogue – and he did so while wearing a rather lovely frock.
“Now I’ll put on something that feels really flamboyant, and I don’t feel crazy wearing it.” Styles told the magazine. “I think if you get something that you feel amazing in, it’s like a superhero outfit. Clothes are there to have fun with and experiment with and play with.” Styles said in his interview. He said that “barriers” between what’s considered men’s and women’s clothing are “crumbling away,” which leads to more creative freedom.
He may be far away from being the first man to actually put a spotlight on this kind of look and test gender norms but he is one of the biggest stars to do so. Many of the Gucci pieces Styles has worn are drawn from the unisex level.
Christina Zervanos, head of PR at the gender-neutral clothing shop The Phluid Project, said that “Generation Z has rejected the societal restraints previously put upon them and demanded we look beyond the binary. 27 % of the teens’ identity are gender non-conformist, while 81% of generation Z believe a person shouldn’t be defined by their gender and 56% of generation Z shop outside their assigned gender.”
CONCLUSION
A number of brands are abandoning the gendered associations with those features that include ruffles that was specifically designed for women, khaki pants for men, bright colors, and masculine details. brands are restructuring the wearer’s views by incorporating a lot of trendy design and features that can cater to both men and women. Aside from fashion and brands making their way on to breaking stereotypes, this generation has taught people to include people in all decision-making and the loud spectrum of choices. Now is the right time to have a choice—free from the things and labels that consoles gender.
We should celebrate this era for the fact it has given people the opportunity to wear clothes that say something about who they are, and not just their gender – including women, who are becoming less stuck and torn by cultural norms as we move from highly masculine and feminine type of dressing.
