XS Multimedia (XSM) started 2022 stronger than ever.
Two full years have passed since the pandemic outbreak. From the frightening surge of COVID-19 in the early stage of lockdown to the abrupt business closures and hampering of operations, the creative agency adjusted and lived through it all. The past year has left a mark on XSM that urged them to be bolder than ever. Facing challenges empowered XSM to grow and manoeuvre their way to serve a new line of clients.
The notion of a “Fresh Start and New Beginnings” pushed them to uphold and strengthen their hallmark that brands trust.
And even only in the first quarter of 2022, XSM already worked on a number of Brutally Creative projects. Let’s look into their top picks for the first three months of the year.
Rebisco COMBI
360 Digital Marketing Campaign 2022
Continuing their previous successful campaign, ‘A Small Fun World After All’, Rebisco Combi then again tapped XSM to create a new initiative and won the pitch over rival agencies.
Previously, it centered on encouraging cyber homemakers to allow their kids to have fun no matter the situation they face. XSM then seamlessly shifted to a more holistic and conscious approach.
Moms want what’s best for their kid’s well-being. And so does XSM. The agency proposed a new big idea and key message that will make Combi a source of both fun and imagination that stimulates creativity. XSM’s digital content creation and proposed key opinion leaders will pave a new way of discovery and learning for endless fun however they choose. Watch out for it in the coming months.
Zoetis Philippines Digital Marketing Campaign 2022
Zoetis Philippines is a global health company that produces quality medicine, vaccines, and other range of products and services for animals.
XS Multimedia once again won the pitch for 4 consecutive years.
The main goal of the project was to increase brand awareness to pet owners of companion animals. Being a “Paw-rtner for Life”, XSM designed the Daily Tailz Campaign that served as a community to engage and educate pet lovers and owners. Fur parents can show their love for the fur babies through administering their pharmaceutical needs with Zoetis.
The Facebook campaign included social media management and content creation. Zoetis vouches for the quality and authenticity of what they do through XSM’s bubbly, witty, yet informational execution of the project.
Zoetis Philippines Vet Bakuna Campaign
It’s another win with Zoetis! And this time, it’s a vaccination campaign. In line with the mandatory COVID-19 vaccination that everyone must adhere to, Zoetis CA found this the perfect opportunity to partner up with XSM in creating a Facebook Digital Campaign.
The main goal of this project is to increase trust and awareness of pet vaccination in the country for pet owners. In turn, increasing pet vaccine usage locally.
The pet owners’ fur babies need protection from different diseases and viruses just like we do, as they are also part of the family. With this, XSM created the Vet Bakuna Campaign that served as a platform for vets and pet owners to interact with everything pet vaccination.
From debunking myths to How-To’s and Why’s, this sparked a movement on responsible pet ownership through building trust withs vets and vet vaccination. A webinar series campaign was launched, with inclusions of social media marketing and PR kits, to communicate the objectives and overall strategy of Bakuna All.
ASUS Philippines Recognition Ceremonies
Event Management and PR Article + Video
ASUS’ unwavering faith in XSM grew even stronger with the completion of another project. Over the years, ASUS Philippines partners with local educational institutions to assist in the improvement of their IT infrastructure. This is part of their Edukasyon School Partnership program.
Following this, XSM was tasked to be in-charge of project management and facilitation of the Virtual Recognition Ceremonies. Their communications strategy circulated on ASUS’s authenticity and inspiring desire for their initiative to improve the technological learning experience of both educators and students.
And to encapsulate the ceremony, XSM also created an impactful 1-minute video and article for each school partnership. The success of the event is attributed to XSM’s seamless execution.
Amazon Careers PH Performance Marketing
XSM’s services ecompasses everything in the digital and online landscape such as performance marketing and advertising. Slightly different from what the usual projects XSM handles, it successfully rendered its services to Amazon Careers PH.
Delving into the recruitment side of Amazon PH, XSM was tasked to generate enough leads for their hiring process for Customer Service Associates, Technical Support Associates, and Virtual Customer Service Associates positions in the major social media platforms.
Targeted ads were created to increase web traffic and link clicks while keeping tabs on the monthly ad report. With an effective strategy in place, the agency reached over 28,000+ link clicks, doubling the KPIs that were set.
Robinsons Online (Malldash)
Online shopping’s popularity skyrocketed in the past few years. Although not relatively new, the “New Normal” encouraged allured everyone to adjust to this kind of lifestyle.
MallDash, a Robinsons Mall Online App, implemented its new E-commerce platform. A cut above the rest, MallDash allows consumers and users to buy from various shops and only pay everything in one transaction only.
To better grow the brand’s identity and establish itself in the market, XSM created a 1-minute 2D animation. It strengthened the platform’s purpose through a relatable, yet informational storyline of a Filipino family’s online shopping habits.
Condura Durakote Protection 6X Plus
Condura partnered with XSM to create a 55-second animated product video and GIF featuring the new Condura Durakote Protection 6X Plus window type aircon. XSM was tapped to showcase the product’s main and defining features with succinct clarity.
The project was meaningfully made and aimed to convince starting families to put Condura Durakote Protection 6X Plus on top of their mind when it comes to air conditioning appliances.
Swiftly presenting the end idea, XSM magnified the simplicity in design to only draw attention to what’s important – the main features of Condura Durakote Protection 6X Plus.
Cyleina Essentials
Beauty products and skin care are a form of women empowerment that XSM supports. Cyleina Organics advocates the same as they put the Filipina beauty front and center. Their products (soaps, candles, perfume, and other cosmetics) are all-organic and hand-crafted to give that natural beauty glow every woman deserves.
Cyleina pioneers in handmade cold processed soap and hope to increase awareness, brand love and loyalty with the launch of their brand new packaging.
To effectively show that Cyleina is Skin Confidence, they handed XSM the project of managing their Facebook Page which includes community management, social postings, and performance marketing. The strong femininity of Cyleina exudes in the content XSM creates.
UPAD Residences
Living the life in the Metro is somehow bittersweet for many. It’s a dream come true, but it is also a challenge for first-timers trying to live on their own and experience the Manila mania.
UPad Residences comes to save their customers the trouble with their Condormitel units located along Taft and P.Campa U-Belt. UPad partnered with XSM to create Facebook Social Posts that effectively features its convenient and comfortable living effectively to the students and workers who wish to move in and book with them.
XSM speaks the lingo of who wish to immerse themselves in the sweet and busy world of the Manila hustle to appeal to them more – the dream chasers and city dreamers. And it becomes more than just a post. It’s a conversation.
Robinsons Homes
XSM bagged the account of one of the pillar companies of Robinsons Land Corporation. They were tasked to produce captivating social media contents suited across all its developments. The client wants a modern refresh of its current look and XS Multimedia never failed to deliver.
XS Multimedia handles multiple Robinsons Homes development including Brighton, Springdale, Bloomfields and Happy homes.
Loacker
For a second year, the Italian snack brand Loacker partnered again with XSM to launch a social media awareness campaign that increases engagement, taps potential markets, and boosts sales.
As XS Multimedia produced noteworthy results in the past year, Loacker decided to trust the agency to continue to provide goodness translated not just in its products but across all online and offline amplification.
XSM still ables to unify the brand objectives translating the most significant brand element that resonates with the market: Pure Goodness.
The agency’s bitesize yet thumb-stopping contents focused on providing simple pleasures to compensate for the international identity of the well-loved brand. The strategy echoes the brand’s goodness through straightforward, relatable, and localized posts.
Stak Modern Kitchens
Capturing the attention and mesmerizing the audience with a design that speaks its truth and core just hits the spot. Sometimes, creating a valuable message is sometimes overpowered to follow what’s trendy and what’s in, veering away from a brand’s identity.
But Stak Modern Kitchen knows exactly what they embody – premium, classy, and minimal. XSM became part of reinventing the brand through a fresh and newly refined website design and development. It presents both Stak’s high-quality services of providing modular kitchens, cabinets, and vanities, as well as its elite feel and look.
Aside from this, the project included XSM to create Facebook Social Posts aligned with Stak. It featured their key services, designs, and projects.
Rustan’s The Beauty Source
Once again, Rustan’s The Beauty Source partnered with XS Multimedia to create promotional invites for its Beauty Addict GRLPWR Digital Event. The creative services team came up with a simple and funky look for the event which was hosted by Issa Litton with special guests Audrey Zubiri, Daphne Osena Paez, Happy Ongpauco and Yanna Cowper.
The promotional materials were used in various social media platforms and produced tremendous results for the brand.
Wrap Up
Let’s always start the year with a bang. Cliche as it seems, this sets the tone for what’s in store for XSM.
It unravels the layers of the year’s direction to serve brands and clients with a strong spark of ambition and motivation. New opportunities knocking on XSM’s doors makes them hungry to be at their prime best.
Their unparalleled dedication constantly challenges them to go above and beyond. Numerous client pitches were held which solidified the company’s eagerness to work with promising clients in any industry. And as always, they are awaiting for more exciting projects to come.
This is just the start of a new era for XSM. Be on the lookout for more Brutally Creative pursuits.
Note: These are some of the accounts that we worked on in the first three months of 2022. We are not allowed to post all our brands as part of our NDA. Please stay tuned for more brutally creative updates on our website, Facebook, Twitter and Instagram.
Watch out for the launch of XSM Shop this coming April and more collaborations with brands as we are launching our own capsule collection with a streetwear brand in the coming months.
If you want to join our team, you can send your CV to careers@xsmultimedia.co
Slots are open for Digital Marketing Strategist and Junior Copywriter.
