She is truly enigmatic and indeed unstoppable.
As part of the Sonderwunsch program in collaboration with Porsche Korea, the 26-year-old South Korean singer recently collaborated with Porsche Korea to build her very own custom Porsche. The result is a one-of-a-kind Taycan dubbed the ‘Taycan 4S Cross Turismo for Jennie Ruby Jane’.
Alexander Fabig, the Vice President for Individualization and Classic at Porsche, said that Jennie had a very specific images of her dream Porsche.
“Working together with international customers on these special projects is particularly exciting and enriching. In this case, we were also faced with interesting challenges that motivated us as a team to be able to make even the most creative wishes come true.”
The car’s personal features include discreet highlights in Meissenblue that will be in the exterior and the interior as well as a “Jennie Ruby Jane” logo that she created herself. Painted in a metallic black, the car is named Taycan 4S Cross Turismo for Jennie Ruby Jane.
The Sonderwunsch model will be presented at ‘the Sonderwunsch Haus’ with the start of BLACKPINK’s world tour in Seoul.
THE CREATIVE COLLABORATION
The car was customized in the Sonderwunsch department of the Porsche Exclusive Manufaktur workshop in Stuttgart-Zuffenhausen. Grant Larson, who has been with Style Porsche since 1989, said that Jennie is used to creative collaborations. She even brought a mood board to our meeting that visualized the initial ideas and reflected their reception.
Contrasting with the metallic black finish, the 21-inch Exclusive Design rims are painted in Meissenblue. The “Electric” lettering on the driver’s door, the model name on the rear and the cloud logos on the B-pillars are all in this special blue from the “Paint to Sample” program. The front door entry guards carry illuminated “Jennie Ruby Jane” lettering, with her nickname “NiNi” to be seen in the rear doors.
This is really winning gold to the global superstar as her wishes were really incorporated well. In accordance with Jennie’s wishes, the Porsche typography of the current 911 generation (Type 992) was used. The logo projector in the front doors projects the clouds onto the ground beside the car. The name of the artist and “Sonderwunsch” appear on the wheel hub covers. Meissenblue accents the door panel trim, the borders of the air vents, the cup holders and the top center marking of the steering wheel rim.
Another special feature also illustrates the attention to detail in this project, namely the black dog box on board for Jennie’s Pomeranian dog, Kuma.
CONCLUSION
Dominating as one of the members of the biggest K-pop girl group in the world, Jennie Kim has a powerful global influence with 70.35 million followers on her Instagram. Jennie is also active as a brand ambassador for various famous fashion, beauty, food, and living brands. Recently, Jennie’s group BLACKPINK released their second full-length album ‘BORN PINK’.
