2024 has been a year of extraordinary challenges and even greater triumphs. Through loss and adversity, XS Multimedia remained steadfast, proving once again why we are the standard-bearers for brutal creativity.
Our 2024 dump—short version: a relentless showcase of brutally creative and powerhouse campaigns. Long version? Keep scrolling and look back at the projects, milestones, and moments that defined and strengthened us this year.
If you haven’t read the 2024 Mid-Year Breakdown yet, check this out first: https://xsmultimedia.com/2024/08/15/xsm-2024-mid-year-breakdown-diving-into-diverse-domains/
2024 2nd Half Highlights
PUMA Southeast Asia
Softride Digital Launch
This midyear saw the start of an exciting partnership with PUMA SEA. Tasked with producing a video, banners, and copies that capture ‘All-day comfort, Ultimate cushioning’ for their Softride footwear, XSM took to the streets of Metro Manila to capture a fresh, urban vibe that embodied the lightweight and stylish nature of the innovative slip-on line.
The result: Visually stunning content now featured in PUMA Singapore, Malaysia, Philippines, Thailand and Indonesia. Catch them on PUMA SEA’s official platforms, including websites, marketplaces (Lazada/Shopee), social media and EDMs.
Greenpeace
Event Coverage and PR – The Hidden Gems Generation Campaign
XSM isn’t just about building brands—we give voices to advocacies too. Last September, we joined Greenpeace at the Fight For Alternatives Global Assembly in Quezon City to amplify their campaign against the myth of infinite economic growth.
From interviewing passionate volunteers to capturing breathtaking art installations, XSM translated these moments into a thought-provoking video and PR article that amplified Greenpeace’s call for a future where the Hidden Gems Generation and the planet thrive together.
When creativity meets a cause, the result isn’t just a campaign—it’s a movement. Check out the video here: https://www.instagram.com/greenpeace/reel/DBAT7e_KjxD/
SMEs: Doosa & Samara
Social Media Campaign
Our expertise is not limited to the industry giants. This year, we gave SMEs like Doosa and Samara the spotlight they deserve. XSM was tapped to hype these fashion brands that take pride in their unique designs and remarkable quality. From designing scroll-stopping visuals to executing marketing strategies, the team helped these SMEs turn heads, grow their audiences, and convert interest into sales.
Big or small, every brand has a story, and XSM is here to tell it.
Check out Doosa’s traditionally handcrafted gems with a modern twist on their Facebook and Instagram pages.
Visit Samara’s Facebook and Instagram pages for effortlessly chic resort wardrobe eternally inspired by summer.
HCG
Product Video Campaign – We Live the Smart Life
Winning the bid for HCG’s agency for advertising needs was a highlight of the year. The partnership kicked off with a video campaign project showcasing HCG’s innovative smart bathroom fixtures. With “We Live the Smart Life” as our key message, we crafted a lifestyle-oriented narrative that seamlessly integrated HCG’s champion products into a vision of modern living.
Weeks of collaboration and preparation resulted in a captivating video set to launch soon—keep an eye out!
Don Bosco One-TVET
Coffee Table Book Phases 1-2
XSM’s design expertise captured the trust of Don Bosco One-TVET to create a coffee table book chronicling the educational institution’s journey throughout the years.
Phase 1, titled “New Beginnings,” delves into the school’s rich history with a design concept that blends rustic charm and modern aesthetics. Featuring bold text and captivating visuals, the pages invite readers to explore Don Bosco’s roots with curiosity and admiration.
Phase 1 – New Beginnings Cover Pages
Phase 2, titled “Crossroads,” tells the story of how Don Bosco faced and triumphed over the struggles of the pandemic. This phase employs black-and-white imagery that transitions into vibrant colors, symbolizing resilience and hope, complemented by bold text for cohesive look.
Phase 2 – Crossroads Cover Pages
With these phases completed, XSM is set to tackle the next phases in 2025 to continue bringing Don Bosco’s story to life through exceptional design.
Megaworld Corporation
2024 Christmas ID
This year marked the continuation of a powerhouse partnership with Megaworld Corporation. After the success of the 35th-anniversary video—an epic visual ode to their “A Lasting Vision” legacy that earned over 2 million views—XSM was entrusted once more, but this time to bring 3D holiday magic to Megaworld’s 2024 Christmas ID.
Armed with drones, creative vision, and relentless energy, the team crisscrossed the country–across 9 provinces from NCR to Pampanga, Bacolod, Iloilo, Boracay, and Cebu–to produce a festive video featuring dazzling Christmas trees set against iconic backdrops from Megaworld’s 20 townships.
The video, launched on December 1, has already amassed over 40,000 views and climbing. You can watch the video here: https://www.facebook.com/watch/?v=586837507186295
A Moment for Our Dearly Departed Brutally Creative King
This year wasn’t just about professional milestones; it was also marked by a deep personal loss. On November 6, 2024, we said goodbye to our founder, CEO, and creative visionary, Chris Egan Roxas.
Chris built a standard of excellence defined by XSM’s core spirit of brutal creativity. His legacy lives on through every project, every team member, and every bold idea that carries his spirit forward.
Now led by his sister, Ericka Roxas-Gatmaitan, XSM moves forward with the same fearless energy, ensuring Chris’s vision continues to connect, inspire, and innovate.
Watch our tribute video to our Brutally Creative King: https://www.facebook.com/xsmultimediaph/videos/1053668776537292
The Year That Proved and Strengthened Our Grit
As the clock winds down on 2024, XS Multimedia stands tall—scarred but unbroken, challenged yet triumphant. We were tested in every way possible, but it also forged a stronger, sharper XSM. And through every hit, heartbreak, and hard-won victory, we proved one thing: we’re made of something brutally stronger. As we close this chapter, we do so with pride, passion, and an unshakable commitment to creative excellence.
The stage is set, the fire still burns, and we’re ready to take 2025 by storm.
Here’s to grit and passion. Here’s to Chris Roxas. Here’s to his legacy. Here’s to XSM.
