Apple launched its latest iPhone series with an improved camera and satellite messaging for emergencies, while also unveiling a rugged watch targeting sports enthusiasts.
The new model is capable of using satellites to send emergency messages and an adventure-focused Ultra Watch for sports like diving and triathlons.
WHAT TO EXPECT
The phone will come equipped with software that will show users where to point their phones in order to link up to a satellite when no other service options are available. Once connected, the phones will be able to send and receive information to get emergency help, according to Apple satellite specialist Ashley Williams, who spoke during the event.
The company said it created a short text compression mechanism to condense messages such that they will take about 15 seconds to send if a user has a clear view of the sky.
Apple said its satellite SOS will work with emergency responders. It also said that in some situations, users will be able to use its FindMy app to share their location via satellite when they have no other connectivity. The service will be free for two years with the iPhone 14. Apple did not say what would happen after that period.
Apple also confirmed that its second-generation AirPods Pro will double the amount of noise cancellation over the original version.
But while accessories like the Apple Watch have driven incremental sales from Apple’s existing user base, the iPhone remains the bedrock of its business with 52.4% of sales in its most recent fiscal year.
PRICING
Prices of the high-end iPhone 14s are the same as last year’s iPhone 13 models. But Apple dropped its cheapest option, the iPhone mini, meaning the cheapest model now costs $100 more than last year.
The iPhone 14 will start at $799 and the iPhone Plus at $899 and be available for preorder starting Sept. 9. The iPhone Pro will cost $999 and the iPhone Pro Max $1,099 and be available Sept. 16.
