Connect with us

Hi, what are you looking for?

Marketing

Throwback 2016: Burger King Dresses Up As The Ghost Of McDonald’s For Halloween

 We love stunts. And fast food chains love a good publicity stunt.

Back in 2016, one location of Burger King in Queens, NYC decided to pull a stunt—dressing up like the ghost of McDonald’s! Troll level? 100.

This BK branch stepped on another level by pulling a holiday prank with its competitor. Filled with extra white sheets to make it look like a ghost, it also pulled striking red eyes and yellow eyebrows to complete the package. Still on brand! Yes, we know.

In a particularly snarky move, the chain’s marquee even reads, “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”

Trolling and pranking on an extra level is the real deal for BK. Well, late on it became the talk of the town. Pranking has never been this great—in between patties and sesame bun.

 

On the other side, it seems that trolling and pranking became part of every brand’s norm.

Soda giant PepsiCo executed a similar Halloween stunt a few years ago, releasing promotional images of its cans draped in Coca-Cola capes. The tagline on the campaign read, “We wish you a scary Halloween!”

It appears that mocking the competition may be a common theme among major brands looking to stage an epic joke for the holiday. The scale of this New York Burger King’s exploit just makes it scary good.

Advertisement. Scroll to continue reading.

Avatar photo
Written By
Advertisement

More of this

Film and TV

HIS LAST EPISODE ON BLUE’S CLUES “Thanks again for all your help.”  These were the last words before our beloved Steve left for college....

Marketing

Have you ever wondered why some products are available in a range of colors but the prices vary?  It is because color also plays...

Marketing

In the unpredictable world of rock music, survival isn’t just about staying relevant—it’s about transformation. Linkin Park, the genre-bending titans who once made angst...

Marketing

Sabrina Carpenter’s innovative marketing strategy, evident in her newest album Short n’ Sweet, is attracting new audiences and propelling her popularity and engagement to...

Advertisement
Advertisement
Advertisement